Email Marketing Manager – Consumer focused retail brand
Brighton, East Sussex
Hybrid role 3 days office based 2 from home
Salary £38,000 - £45,000
Talent Hub is working in partnership with a well-known retail brand who are developing their CRM team in East Sussex. This is a brand-new CRM/ Email Marketing Manager job, joining a fast paced and busy team. You will play a key role in driving customer retention and product awareness through email marketing.
We would like to hear from Email Marketing Executive’s or Email/ CRM Managers who have a retail or beauty background as well as skills in data segmentation, content planning, automation and creating a contact strategy.
For this Email Marketing Manager job, you should have: -
- Previously worked in a CRM Manager or Senior CRM Executive role for a consumer-focused retail brand with a large customer base.
- Experience of using Klaviyo or a SaaS CRM Platform
- Skills in Google Analytics and or knowledge of Power BI, not essential.
- Successfully created and delivered CRM Contact Strategies and Content Plans.
- A proven background in email marketing.
- Proven skills in data segmentation and creating targeted email marketing campaigns.
- Be highly analytical with excellent reporting skills.
Key responsibilities include for this Email/ CRM job include: -
- Building the CRM trade calendar to deliver traffic, revenue and a customer first journey for the subscriber database, across email, SMS and Direct Mail.
- Responsible for building the targeting, segmentation and dynamic content strategy for trade communications in their CRM platform Klaviyo.
- Aligning with commercial, marketing, creative and content teams to build the calendar, and have the right assets available for communications.
- Providing analysis and insights on all trade campaigns on a weekly basis.
- Ownership of the strategy for trade communications.
Benefits include: -
- Excellent Pension
- Private healthcare
- Excellent holidays and option to buy more
- Staff discount
- Many, many more…
