Company

Established in 2007, Spabreaks.com made an immediate name within the travel sector and quickly became Europe's leading Spa Travel Agency. Having opened with just 2 staff and 25 UK based venues we have been on a rollercoaster journey and have now grown to a team of 65, working with over 500 of the world's leading spa hotels in the UK and Ireland. We send away over 6000 travellers each week, have won multiple industry awards, and we are just getting started!

What makes us unique? Our people. Our employees are the life of our business and by joining our team you will become part of the most talented, ambitious, passionate, collaborative and entrepreneurial team in travel as we continue to make huge waves in the market and develop Spabreaks.com into a household name in the travel industry.

Requirements

Purpose

As the Digital Marketing Campaign Specialist at Spabreaks.com, you'll serve as the bridge between performance marketing and creative execution, developing and implementing integrated digital marketing strategies that drive business growth and enhance brand presence. Working closely with the Head of Digital and wider marketing team, you'll orchestrate cohesive marketing campaigns that maintain high creative standards while delivering measurable results.

Responsibilities

Lead digital campaigns across paid social and YouTube, ensuring ROI targets and KPIs are achieved
Manage marketing budgets and optimise campaign performance through data-driven decisions
Develop and execute comprehensive campaign strategies aligned with brand guidelines
Utilise GA4 and Tableau for performance tracking and actionable insights
Create and manage testing roadmaps with defined success metrics
Direct creative development of platform-native content and assets
Write and transform marketing objectives into effective creative briefs
Review and approve creative assets, ensuring platform specifications are met
Manage cross-channel integration and optimise channel mix
Present performance insights and recommendations to stakeholders
Collaborate with product team and cross-functional partners
Mentor junior team members and support their development
Conduct A/B testing for creative and targeting optimisation
Stay current with platform updates and best practices
Maintain brand consistency across all digital channels

Skills

3+ years in digital campaign management
Extensive experience with Meta Ads, demonstrating proficiency in optimising campaigns across different platforms
A strong understanding of how different paid media channels influence one another, across various stages of the marketing funnel, with the ability to develop integrated strategies for maximum impact
Strong analytics abilities using GA4 with proven data-driven decision making
Experience in project management and roadmap delivery
Excellent stakeholder communication and cross-departmental collaboration
Demonstrated creative direction, brief writing expertise and asset optimisation
Ability to translate brand guidelines into platform-specific content
Proven mentorship experience and team development
Adaptable with strong prioritisation skills in a fast-paced environment
Demonstrated ability to deliver projects according to a roadmap, effectively managing timelines, resources, and dependencies

Benefits

Hybrid working - attend Brighton office 3 days a week, work from home 2 days a week
Familiarisation trips within the UK
Regular company social events
Standard pension scheme
Corporate gym discount and health club allowance
Local discount scheme
Path to wellness scheme including free yoga, chair massages and lunchtime seminars with industry experts
Employee Assistance Programme

Spabreaks.com

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Digital Marketing Campaign Specialist