Performance Marketing Manager (PPC)

TCMM Shutter Group Ltd • Full-time • Remote (Brighton, ENG, GB) • £38,000 - £45,000 / year • 2w ago

TCMM Shutter Group specialises in the supply of made-to-measure and DIY window shutters in both B2C and B2B markets. The business was formed in 2002 with flagship retail brand Shutterly Fabulous, soon expanding to include a portfolio of ecommerce brands operating in the UK and North America. In 2021, TCMM Shutter Group was acquired by Mzuri Group, a pioneering force in the window coverings market. More recently the business has taken on a number of well-known blinds businesses from within the group and spearheads the partnerships with John Lewis and B&Q.

Vacancy overview

Title: Performance Marketing Manager (PPC)

Reporting to: Head of Performance Marketing & Analytics

Location: Brighton

Role & Responsibilities

· Working across multiple brands

· Plan, optimise, implement, and manage paid media campaigns across Google, Bing and Meta.

· Ensure campaigns are set up and optimised according to best practice guidelines.

· Analyse daily activity and performance of all paid media campaigns and report findings and implement corrective actions

· Launching and monitoring new campaigns, analysing performance, and optimising as required.

· Performing keyword research and managing all bid management.

· Working with the brand team to create creative briefs for paid social campaigns.

· Owning the testing schedule for all ad platforms

· GA4 Reporting and analysis on a daily, weekly, monthly basis.

· As part of the acquisition team you will be working alongside an Email Marketing team, Affiliate Marketing team and an SEO team. Working collaboratively with opportunities for upskilling.

Knowledge

· Advance analytics knowledge

· Extensive experience managing google search, shopping, display and discovery

· Experience in managing Facebook or TikTok campaigns

· Demonstratable experience in platform – Google, Bing, Meta, TikTok

· Advanced reporting skills with strong knowledge of GA4

· Critical thinker with a desire to improve process

· High level of attention to detail

· Excellent time and task management skills

· Think globally with a growth mindset

· Strong interpersonal skills.

Required Qualifications & Experience

· 3-5 years' hands on experience with Google Ads

· Experience in managing budgets of £100,000+ per month

· 1+ years experience in managing Meta or TikTok campaigns

· Google analytics experience (GA4) and Google Tag Manager experience

· A strong grasp of web analytics, A/B testing, CRO, and metrics driven (performance) marketing

· Commercially driven and customer centric

· Proven ability to create scalable marketing mechanisms that hit and over-deliver on marketing KPI targets.

· Proven track record of driving agencies and achieving results

· Knowledge of attribution software (nice to have but not essential)

· Knowledge of Klavyio or similar (nice to have but not essential)

· Knowledge of AWIN and affiliate programmes (nice to have but not essential)

Benefits

· Competitive salary with workplace pension

· 31 days annual leave (including UK bank holidays)

· Life assurance scheme

· Employee wellness programme

· Staff discount on DIY or fully fitted window shutters

· Hybrid working (3-day office attendance)

· Flexi Time

· Educational assistance

· Casual dress

· Free office refreshments (drinks and bagels)

· Free parking on site

· Social Activities

SUMMARY CANDIDATE PROFILE

· Positive, intuitive and proactive mindset able to excel in a fast paced environment.

· Strategic thinker that considers all aspects of marketing and new marketing channels to bring successful solutions to life.

· Experienced in the development and growth of a brand, both in terms of reach and awareness, supercharging TCMM & Mzuri Group brands as the ‘go to’ place to buy window coverings online.

· Honest, authentic personal style with drive to achieve results through hard work and collaboration with stakeholders across customer experience, operations and finance.

· Comfortable and experienced working across multiple teams and accounts

Job Type: Full-time

Pay: £38,000.00-£45,000.00 per year

Benefits: