Position: Performance Marketing Manager
Reporting to: Head of Carer Recruitment Marketing
Contract type: Full time, Permanent
Salary: £50,000-£60,000 dependent on experience
About Cera:
Cera is currently listed as one of the top 5 fastest growing health technology companies in the UK and now Europe.
Cera is growing fast. We're at a pivotal point in our growth. Our app proactively tracks and monitors the health of our customers, enabling families and medical professionals to have visibility of changes in health and well-being status. Using AI to predict potential health concerns, we're able to help our customers avoid unnecessary hospital visits, whilst protecting vital NHS resources. Our vision is to empower people to live their best lives, in their own home, through the use of smart, AI based technology, professional care and support. Joining Cera, you are contributing to making this vision a reality.
Goals
Beating channel acquisition performance and cost per acquisition targets
Improving the effectiveness of acquisition channel mix, ROI and conversion performance
Analysing recruitment funnel acquisition and conversion data per local and making strategic recommendations to ensure recruitment targets and cost of acquisition KPIs are met
Creating sustainable competitive advantage in digital acquisition strategy and delivery within the market
Main areas of responsibility
Plan and execute campaigns that support the Recruitment team to achieve their hiring targets while constantly optimising our Cost of Acquisition (CAC).
Channel management - Manage all primary transactional attraction channels undefined job boards/paid search and social/organic SEO undefined and agency/freelance/in house delivery.
Conversion management - Ownership of on- and off-site conversion funnels through to delivery of positively screened applicant (conditional offer further down the line)
Strategic planning - Weekly reporting and monitoring of performance by branch and monthly budget setting by branch/channel. Ensuring we understand the impact of changes to budget at a micro level.
Working alongside the content manager to Create engaging and relevant ad copy to boost campaign and job board performance, ensuring the impact of changes is measured.
Profile
5+ years experience in funnel-based acquisition management undefined ideally in the recruitment sector.
Experience across job boards paid social, search & display, and other PPC-driven channels, plus audience identification, targeting and development.
Experience with website conversion strategy and implementation; very strong on analytics and CRO.
You are looking to build on your experience. You will have the opportunity to work alongside a great team with some influential individuals with an opportunity to build some meaningful relationships.
What we offer
We offer flexible working hours and remote working arrangements,
25 days holiday + your birthday off on top of bank holidays
Mobile phone, laptop and full remote IT package setup to work remotely.
Company pension scheme
Training and development for your role and future career development
Competitive salary with long term employee schemes
WeCare discount platform and Employee Assistance Programme
Refer a Friend scheme
Service awards
Recognition awards
Life at Cera
We champion diversity, inclusion and well-being to create a workplace where you value yourself and feel proud of who you are. We believe in a world where you have the freedom to explore and express yourself without judgement, no matter who you are or where you're from. Where individuality is a source of confidence, because difference makes the world a better place. People from cultural or gender diverse backgrounds, women and people with disabilities are encouraged to apply.
Our team is made up of academics, innovators, start-up accelerators and care experts, all connected by a vision to build a better future for care through the combination of best-in-class carers, empowered by technology.
You have the opportunity to join a purpose-driven company at the tipping point of transformation. You'll play a key part in the evolution of Cera and make a real impact, now and in the future.
