Location: UK (Remote)
Role title: PPC Manager
Salary: £26,000 - £38,000
Who we are: Epos Now is a fintech company that supports over 30,000 businesses across 71 countries and works within the payments and point of sale (POS) space. Our mission is to make commerce accessible for everyone. After such successful development, we are expanding our marketing department to support a growing customer base. With an inclusive culture, we support every employee with a personalised progression plan to identify a clear and achievable career path for success.
About the Role
We are seeking a motivated and detail-oriented PPC Manager to join our remote team. In this role, you will support our digital marketing efforts by ensuring effective PPC campaigns, to maximise ROI, and contribute to achieving business goals. This is an excellent opportunity for someone with a passion for PPC Management, looking to grow their career in a dynamic and supportive environment.
Key Skills
- Experience managing and optimising pay-per-click campaigns across multiple platforms (google adverts, microsoft, meta and others)
- Experience with A/B testing and conversion rate optimisation
- Knowledge of Google tag manager
- Skills with data visualisation tools (e.g. Looker)
- Proficient in excel and google sheets
Core Responsibilities
- Campaign management: Build, launch and optimise campaigns from the ground up. Advise on keyword selection, audience targeting and market forecast. Experience in formulating and launching ad accounts for new products or territories.
- Reporting: Daily reporting on performance vs targets and identifying new opportunities to deliver the team targets. Produce insightful reports that identify challenges, and evolve thinking - sharing with respective stakeholders.
- Cost per Lead (CPL): KPI: Evaluate the cost of generating each new lead through marketing efforts. Success: Maintain or decrease CPL over time, ensuring cost-efficient lead generation and effective budget utilisation.
- Customer Acquisition Cost (CAC): KPI: Evaluate the cost of acquiring a new customer through marketing activities. Success: Maintain or decrease CAC over time, ensuring cost-effective customer acquisition.
- Customer Lifetime Value (CLV or LTV): KPI: Evaluate the total value a customer brings throughout their entire relationship with the company. Success: Increase CLV through strategies that foster long-term customer relationships and repeat business.
- Quality of Leads (CPO): KPI: Assess the quality of leads generated through marketing campaigns. Success: Generate high-quality leads that convert into loyal customers, minimising wasted resources on low-value leads.
What are the next steps?
Interviews for this role are starting immediately, so you could be joining our team very soon! Successful candidates will have a short screening call with our partner company, RecruitmentJunky, before being invited for an interview with a hiring manager.
Job Type: Full-time
Pay: £26,000.00-£38,000.00 per year
Benefits:
- Company events
- Company pension
- Work from home
Schedule:
Application question(s):
- Have you ever worked within a start up / remote working environment previously? (Non essential)
Experience:
- Data visualisation: 1 year (required)
- PPC: 4 years (required)
- Google AdWords: 4 years (required)
Work Location: Remote
