Hybrid Working Pattern : 3 days in Office & 2 WFH
About us
Cynergy Bank is the UK’s human digital bank serving the needs of ‘scale up’ or medium sized and fast-growing SMEs; professionals; high net worth and mass affluent individuals, in essence those market segments that still value human service enabled by great technology.
We recognise that professional and personal lives often overlap and our mission is to help empower our customers to achieve their ambitions by serving all their interdependent banking needs. We provide a comprehensive range of digitally enabled products and services to meet the property finance, business and commercial banking, private banking and personal savings needs of our customers.
Our human and digital model transforms banking for customers who still value a face-to-face relationship that is enabled by the latest digital technology.
We partner with firms such as Google Cloud, Cigniti and Slalom as we continue to innovate in the human digital space.
Cynergy Bank plc is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Eligible deposits with Cynergy Bank plc are protected by the UK Financial Services Compensation Scheme.
For more information on Cynergy Bank visit www.cynergybank.co.uk
Company Benefits
- Competitive Salary and Company Bonus
- Competitive holiday allowance plus bank holidays
- Option to purchase an additional 10 days holiday
- Pension contribution and Life Assurance
- Income Protection Scheme and Season Ticket Loan
- Medical Cover (After Probation)
- Electric Car Scheme and Money Coach (After Probation)
Responsibilities:
- Develop and deliver an effective web content marketing strategy
- Review UX to optimise user journeys and success metrics
- Lead on SEO optimisation (and manage retained SEO agency)
- Review website performance and optimise; act as key liaison to our tech and development teams
- Lead on CMS use, training and development
- Develop omnichannel digital marketing campaigns (paid social, paid search, display, affiliates, email etc) with a brand building and demand gen focus
- Build and deliver robust marketing campaigns for our current account, savings and lending products.
- Develop and deliver an effective email marketing strategy
- Lead on marketing automation (implementation and management)
- Lead on high profile marketing projects, including our Annual Report
- Act as our brand champion and brand guardian
- Line management of a Performance Marketing Manager and Digital Marketing Manager
Essential Knowledge & Experience
- Comprehensive knowledge of digital marketing platforms, strategies and best practice
- 8+ years’ digital marketing experience
- A deep understanding of website management, SEO, UX, performance marketing and email marketing
- Experience of managing a small team, nurturing and developing their skillsets
- An understanding of the nuances of working in a regulated industry
- An understanding of the Challenger Bank and Fintech competitive landscape
- The ability to create highly engaging campaigns that drive engagement
- A commercial mindset and experience delivering demonstrable ROI and improved CPAs across all digital channels
- Strong communicator and relationship builder
- Comfortable working with and advising senior stakeholders
- Dynamic – comfortable working in a fast-paced, high change environment
- An eagerness to learn and develop
- A degree in a relevant field
