What will you be doing?
As a Marketing & Digital Analytics Specialist, you will have a key role in helping us achieve our online growth ambitions. You will be a key person managing our marketing intelligence platform (Datorama), reporting on marketing performance and supporting the forecasting of online visits to our eCommerce shop for PAYG, TalkMobile and VOXI. Working collaboratively with several teams (Biddable team, Media Planners, Analytics and eCommerce), you will be responsible for maintaining Datorama and tracking performance against our weekly and monthly ambitions across digital marketing channels, eCommerce demand, and traffic quality.
As someone who is at the centre of our data and models, you will be a key person to surface and share insights with Biddable teams and eCommerce, championing media performance and surfacing the story behind the results. You will also have responsibility of promoting and empowering teams to access data through purpose-built dashboards that helps create reporting efficiencies with greater accuracy and seek opportunities to drive growth through cross channel optimisation.
This role is part of a team that owns brand and performance marketing, data and reporting capabilities. You will be working to ensure that our marketing data is accurate, of high quality, and easily accessible to anyone that requires the data to drive insights and improvement. In addition, you will be responsible for performing expert deep dives into our marketing data, generating insights and initiatives for the performance marketing team to consider, prioritise, and execute, allowing us to further accelerate the growth of our online ambitions at Vodafone.
This role will be perfect for someone that has a passion for three things:
- Marketing & digital data, along with the insights and forward visibility that derive from it.
- Digital marketing, and more importantly the role it plays in the wider media mix and its ability to drive business KPIs.
- Working collaboratively with teams to problem solve for growth.
Who are we looking for?
You must have experience with data visualisation platforms, ideally Datorama but others (Tableau, PowerBI, Data Studio) acceptable.
In addition, we’ll be looking for:
- Experience working with stakeholders on trading data/marketing performance data.
- Strong numerical skills, either academically or demonstrated through prior work experience.
- Intermediate to advanced Excel skills.
- Stakeholder management skills and evidence of successful outcomes from collaborative projects.
- Hands-on experience with running performance marketing campaigns (PPC, Social, Display, Affiliates, etc.
- Media planning experience.
- Python or R programming experience would be advantageous.
