Why join us
Joining Sainsbury's as a Digital Marketing Manager - Technology means being part of a progressive and dynamic organisation that values innovation and embraces digital transformation. In this role, you will have the opportunity to drive our technical digital marketing capabilities, shaping the customer journey and delivering exceptional communications across inbound and outbound channels. With access to leading-edge tools and technologies, you will play a crucial role in fostering customer-centricity, leveraging data-driven insights, and exploring the latest developments in digital media. As part of a collaborative team, and with the support of agencies and key marketing platforms, you will have the resources and autonomy to make a real impact and contribute to our journey of becoming a digital leader.
What you'll do
As a Digital Marketing Manager - Technology at Sainsbury's, your main focus will be on delivering the technical digital marketing capabilities for our Group across inbound and outbound channels. You will take ownership of and manage the digital marketing tools, supporting the execution of CRM and Loyalty programmes, to deliver relevant and personalised messaging to our customers. Your role will involve collaborating with internal teams, agencies, and key marketing platforms to support the delivery of end-to-end digital marketing capabilities with robust and performant platform and data integrations.
You will develop functional capabilities within existing tools and assess the need for Buy Build Partner collaborations where gaps in capability are identified. Through training and collaboration with cross-functional stakeholders, you will ensure optimal activation of available capabilities, unlocking operational efficiencies. Managing relationships and contracts with suppliers will be essential to deliver market-leading communications. You will build relationships across the business, ensuring work is delivered promptly, and use your expertise in digital marketing, CRM, and loyalty channels to contribute to measurable outcomes aligned with organisational objectives.
Who you are
As a Digital Marketing Manager - Technology for Sainsbury's, you possess deep knowledge of CRM and loyalty platforms, leveraging data and analytics technologies, and staying up-to-date with the latest industry developments in digital media and programmatic display. Your strong technical background allows you to effectively work with developers while effectively communicating complex projects to non-technical stakeholders. With your commercial acumen, stakeholder management skills, and ability to make decisions that drive business impact, you play a crucial role in shaping our digital marketing strategy and positioning Sainsbury's as a digital leader in the industry.
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