St Michaels Resort has always been passionate about creating an experience that guests visiting Cornwall will never forget. With over 20 years of delivering luxury, coastal getaways and since its recent re-development, the Resort is one of the first names in Cornish hospitality.
Our “Feel Good Again” philosophy is embraced in all aspects of the hotel, from guest experience to crew wellbeing. Every crew member is an essential and valued part of the resort team, and everyone has a part to play. Living well is a core philosophy at St Michaels and the Resort offers a range of benefits and ongoing support to its crew.
ROLE OVERVIEW
The Social & Content Executive is a key member of the St Michaels marketing team, responsible for creating stand out digital content to be used across owned and paid digital channels. This includes planning, scheduling and creating content for use across organic and paid social media channels, in line with the social media strategy.
The role will lead in content creation for the whole resort (covering Rooms, Food & Drink, Meetings & Events, Health Club & Spa) in order to produce engaging campaigns that increase engagement, grow audiences and ultimately help to increase revenue across all markets and segments.
This is your opportunity to join a vibrant, forward-thinking team with big plans for 2025 and beyond.
DUTIES & RESPONSIBILITIES
SOCIAL MEDIA
- Own and grow the St Michaels social media channels, planning and delivering content that plugs into the Marketing strategy and drives clear digital growth.
- Deliver content that closely matches our brand identity, audience personas and tone of voice.
- Produce a monthly report on organic social media.
- Monitor social media comments and interaction on a daily basis ensuring the public receive timely responses and are signposted accordingly for further engagement.
- Research and keep on top of latest social trends, providing ideas and opportunities to grow followings.
CONTENT
- Champion the creation of new image and video content, working with third parties when relevant to deliver a continuous programme of new content.
- Support digital and print campaigns by curating standout imagery and video content.
- Provide copywriting support to cover the website and print articles.
PR & INFLUENCERS
- Research and lead on influencer visits alongside the St Michaels PR agency, ensuring influencers are in line with brand identity and audience profiles.
- Work closely with our PR agency to deliver a year-round calendar of influencer and media stays in line with our PR strategy
PROFESSIONAL ATTRIBUTES, SKILLS & EXPERIENCE
- A passion for content creation and photography
- Social media expertise and knowledge of best practices and latest trends
- Good organisation and time management skills
- Excellent communication, interpersonal and presentation skills
- Display initiative, an eye for detail and effective research skills
- Be a team player, resourceful, flexible and responsive in dealing with people
- Able to work under pressure to short deadlines
- Experience within the hospitality industry is an advantage, but not critical
- Photography, videography and editing skills a plus, but not essential
- A live portfolio showcasing your creative work is preferred, but not essential
- Knowledge of podcasting or an interest in exploring this medium
Previous marketing experience is desirable, but not essential. A passion for creating amazing and engaging social content is a must!
Job Type: Full-time
Pay: £26,000.00-£28,000.00 per year
Benefits:
- Company pension
- Discounted or free food
- Employee discount
Schedule:
- 8 hour shift
- Monday to Friday
- Weekend availability
Education:
- A-Level or equivalent (preferred)
Work Location: In person
Expected start date: 01/02/2025
