Job title

Brand Content Editor

Job reference

REQ003997

Date posted

06/09/2024

Application closing date

20/09/2024

Location

Falmouth

Contractual hours

Blank

Basis

Blank

Job category/type

Head office

Attachments

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Job description

Seasalt is a modern Cornish company with an ambitious vision. We are already established as a successful multi-channel UK retailer, with an international online presence, over 70 shops, and various partnerships and wholesale stockists. We're always challenging ourselves to think creatively and innovate and our next phase of growth will focus increasingly on opening up international markets, as well as domestic expansion.

As our Brand Content Editor, you’ll be responsible for the creation, commissioning and curation of high-quality, differentiating content guided by Seasalt’s brand identity, purpose and values and inspired by a deep understanding of our customers. This role involves exploring and managing relationships with third party contributors, content creators and partner brands to create best-in-class brand content, optimised across multiple channels including web, social media, blogs, email, direct mail and other marketing materials.

You’ll live in Cornwall and be fully connected with Cornish culture, Cornwall artists and people of interest. You’ll be creative, passionate about the Seasalt brand and have a strategic mindset, focused on value creation through inspiring and delighting our customers with best-in-class content.

This role is offered as a full-time, permanent, hybrid position and you must be based in Cornwall.

You'll help us by:

Brand Content Strategy Development

Own and develop the Brand Content Strategy in line with Seasalt’s overarching brand and marketing strategy, working closely with Director of Marketing Operations, Copy, Creative, Product Marketing, Customer Insight, PR and ESG teams.
Ensure Seasalt’s brand content is differentiated and inspiring for existing and target customers, driving desired customer behaviours, lifetime value and brand love.
Develop clear objectives and metrics for each piece of brand content and monitor content performance using analytics tools. Adjust strategies based on data-driven insights.
Maintain an up-to-date understanding of market dynamics, customer insights and brand health metrics to inform brand content strategy.

Content Commissioning, Creation and Curation

Explore and develop relationships with key creative and brand aligned partners based in Cornwall, establishing an exciting pipeline and network of content contributors.
Work with external and internal content creators, graphic designers, videographers, and writers to produce best-in-class content – highly creative and highly effective.
Ensure content created is fully optimised by channel, enabling best possible cut through, engagement and return on investment.

Content Process Management

Manage multiple content projects simultaneously, ensuring processes are efficient, deadlines are met, costs within agreed budget and deliverables are of high quality.
Effective and efficient management of annual brand content budget.
Coordinate with external contributors, agencies and freelancers as necessary.
Oversee brand content approval process, ensuring all content meets quality and brand standards as well as securing legal and senior stakeholder sign off.
Ensure brand content activity is kept up to date in the Marketing Calendar.

Collaboration and Communication

Work closely with teams across Marketing, Growth Marketing and the wider business (Product, Merchandising, ESG, Legal, Retail, Ecomm, Partnerships) to ensure brand content supports overall customer and business growth objectives.
Communicate feedback and updates to content creators and ensure all team members are aligned with content strategies.
Line management of Assistant Brand Marketing Manager.

Trend/Competitor Monitoring and Innovation

Stay updated on industry trends, emerging content formats, and best practices in digital marketing.
Maintain high level of cultural connection both locally within Cornwall and more broadly across key markets to ensure Seasalt’s content is as relevant and timely as possible.
Maintain knowledge of competitor content activity and ensure Seasalt content remains differentiated.
Implement SEO best practices in content creation to improve organic search visibility and rankings.
Propose and test new content ideas and formats in line with the content strategy to keep content fresh and engaging.

The skills you'll be sharing with the team:

Experience working on content strategies/plans for clothing brands.
Knowledge of multimedia content production (video, audio, graphics).
Familiarity with UX writing and content design principles.
Proven experience in content creation, editing, or a similar role, preferably within a brand-focused environment.
Exceptional writing, editing, and creative content eye with a strong attention to detail.
Proficiency in content management systems and familiarity with SEO best practices.
Experience with social media platforms, email marketing tools, and content analytics.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational and project management skills.
Creative thinking and problem-solving abilities.

Why we hope you’ll love working with us:

The success of Seasalt is down to the skill and hard work of our team. We don't just want to attract the best and brightest people to come and work with us, we want you to stay and grow with us. From the moment your Seasalt journey begins, it's our pledge to support you by providing dedicated learning and development opportunities that will enhance your day-to-day working life and help you build your skills and knowledge.

As well as doing everything we can to boost your development professionally, we believe encouraging personal growth is just as important. So you can fulfil your passion and purpose, not just at work but in life, we offer a range of benefits that are designed to enhance your career and wellbeing:

Salary: £40,000 pa
34 days paid annual leave (including bank holidays), increasing with length of service
Attractive 50% employee discount
Flexible benefits allowance to personalise your benefits package
Private Medical Scheme including 24/7 virtual GP
Free access to our Employee Assistance Programme through Retail Trust with 24/7 support
Pension plan with generous 7% employer contributions
Life assurance programme
Enhanced family leave policies
Flexible working opportunities with our ‘blended’ working approach
Learning and Development opportunities including specialist training, coaching opportunities, and professional qualification support
Paid volunteering opportunities
Employee networks to develop and provide support to our people, including the Inclusion Network and Culture Crew
100s of savings on top retailers and gym memberships through our discount hub

At Seasalt we have a brilliant team of people – they're what make Seasalt a fantastic place to work. We love to celebrate uniqueness and are committed to making Seasalt a place where everyone feels they belong. As an inclusive employer, we want to invite a diverse range of candidates to apply for our roles.
We aim to work flexibly where possible and value a range of perspectives - diversity of thought helps us to grow – so please apply if this is a role that would make you excited to come to work every day. We're happy to help with any adjustments to our recruitment process and beyond. Just drop us an email at [email protected]

Seasalt Cornwall

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Brand Content Editor