We are looking for an Marketing manager with a bias toward Email Marketing and a strong background in online retail to join our busy team and lead the delivery of marketing and promotional plans to grow the business, acquire new customers and raise awareness of The Sewing Studio brand. This role is based in our office in Redruth Cornwall, remote will not be considered.
The role will include:
- Creating a calendar of engaging on brand content and lead the implementation of the customer marketing strategy.
- Coordinate with other departments to align marketing initiatives.
- Create high quality email campaigns using a results-driven approach.
- Use customer data to segment and maximise results.
- Perform testing on emails (e.g. subject line, content A/B testing).
- Work with the Ecommerce Manager in producing high converting landing pages.
- Monitor and improve transactional emails (e.g. order emails).
- Analyse market trends and adjust marketing strategies accordingly.
- Monitor and report on the effectiveness of marketing campaigns.
We are a small team so flexibility is key. You’ll be required to support in trade and ecommerce management when necessary such as making updates to the website and feed into the content creation. Training will be provided where necessary. You don’t need to know how to sew however a passion for our customer is essential.
About You:
- Email Marketing (we currently use Klaviyo) - 3 years (essential)
- Social media (essential)
- Graphic design, predominantly using Adobe tools to provide visual assets that can be used for website and marketing campaigns (essential)
- Online Retail experience (essential)
- Team work, communication, passion for customer experience (essential)
- Ability to effectively analyse performance and present evidence of the best approaches.
- Experience writing high converting copy and subject lines.
- Good knowledge and use of analytics tools to drive performance.
- High attention to detail and takes responsibility for the accuracy of their work.
- Excellent numeracy skills, with strong analytical capabilities. Strong data mindset and inclination towards fact-based decisions. Hands on experience defining and selecting customer audiences.
If you think you’d like to join our team, please send us your CV and covering letter which tells us about yourself, your experience to date and why you think you’re right for the role. To discuss any aspects of this ad before you apply, drop an email to hr@thesewingstudio.co.uk . If you'd like to include a portfolio of work you're proud of, we'd be happy to review as part of your application.
Permanent, Full-time, Monday to Friday, Redruth office based.
Education - degree or further education qualification (desirable)
Starting salary up to £35k depending on experience, with potential growth based on performance.
Application deadline: 6th of January however we will be reviewing applications as they come in and talking to suitable candidates so don't wait for the deadline.
About us:
The Sewing Studio are a sewing machine and fabric retailer based in Redruth, Cornwall. We are a family business who have been selling sewing machines, fabric and haberdashery for over 40 years. We have the largest collection of patchwork fabric in the UK and sell machines from the leading manufacturers. It’s a very exciting time for the business as we seek to maximise our investment into a new website and serve the needs of a large global community of sewers and quilters. We have over 100k YouTube subscribers who enjoy our weekly tutorials and a growing customer base.
Job Type: Full-time
Pay: £25,000.00-£35,000.00 per year
Benefits:
- Company pension
- On-site parking
Education:
- Diploma of Higher Education (preferred)
Experience:
- E-commerce: 3 years (required)
- Graphic design: 3 years (preferred)
- Email marketing: 3 years (required)
Work Location: In person
Application deadline: 06/01/2025
Reference ID: Email & Marketing
