Be Part of Something Exceptional: Join Us as a Senior Marketing Manager at Hallmark Luxury Care Homes!
Position: Senior Marketing Manager
Location: Central Support / Billericay – Essex. (Hybrid working 2 days office based)
Type: 40hrs- Full-Time (Monday to Friday)
At Hallmark Luxury Care Homes, we're dedicated to cherishing every moment and providing exceptional care that supports residents to live each day to the full. We believe in celebrating the privilege of aging and embracing it with open arms. Since our inception in 1997, we've been committed to delivering outstanding care across all our homes in England and Wales.
The Role:
To deliver fully integrated marketing communications to achieve commercial goals or project KPIs.
Main duties
- Working with Operational teams to develop proposition for new product launches and existing product development (i.e. dementia care / the Residences etc)
- Developing campaign propositions for existing and new product launches, briefing agencies and developing compelling, communications
- Developing overarching marketing plan for local Marketing Manager to execute against
- Working collaboratively with local marketing manager and key stakeholders in S&M team to develop a suite of assets that make the biggest impact to fulfil lead generation and occupancy targets
- Briefing and working with Operations and local CRMs for activation.
- Writing marketing briefs and being main point of contact for relevant agencies (creative, potentially media, print production houses etc)
- Building marketing propositions with agencies and building the communications plan to cascade.across the Operation.
- Someone who can creatively bring something to life in the homes.
- Able to manage and support Designer – help to triage their workload with the business. ]
- Briefing and managing development of master brand assets i.e. photography, videography etc
- Ad hoc writing of copy where required
- Ad hoc management of Marketing / brand projects
Person
- Someone who is comfortable working autonomously, being able to develop ideas and perspective to share with the Head of Marketing for review
- Ability to create and present ideas across the business, articulate and influence operations to get on board.
- Ability to deal with some wide range of stakeholders across the business with varying understanding of marketing, able to bring that together.
- Someone who has an eye for detail, comfortable working and understanding that all collateral needs to align to luxury produce/service that Hallmark portrays.
Experience
- Someone from a Hospitality, Retail, Healthcare background (*Main point being, we have a physical product, environment and services being provided across multiple sites). This role is not wanting someone with a digital only background
- Strong brand marketing background
- Email, digital and social media marketing experience/awareness would be ideal to work with the other department SMEs
- Ideally someone with previous management / leadership experience.
What We're Looking For:
- Experience of working with 3rd party / agencies and building propositions
- Development of integrated brand and direct response activations
- Well versed at delivering marketing communications in a multi-site business
- Media planning and execution at both a national and hyper local town/city level
- Proven team leadership with management of design team an advantage ·
- Awareness of brand and digital marketing best practices
- Previous experience in luxury sector developing marketing & communications for premium priced products / services desirabl
At Hallmark Luxury Care Homes, we value diversity, respect, and collaboration. If you're ready to embark on a fulfilling journey where your skills and passion can shine, we invite you to apply and become part of our supportive and caring community. Together, let's make a positive difference in the lives of our residents and team members every day!
Hallmark Luxury Care Homes is committed to promoting equal opportunities in employment and in the workplace and welcomes applications from all suitably qualified candidates regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. We are happy to consider any reasonable adjustments that candidates may need during the recruitment process. If there are additional options you’d like to request in making your application, please contact the recruitment team on 01277 314191 or send an email to Recruitment@hallmarkcarehomes.co.uk.
Job Types: Full-time, Permanent
Pay: £55,000.00 per year
