Influencer Activation Manager
Position Overview:
GEICO is seeking a Influencer Activation Manager to drive the day-to-day execution of our influencer, entertainment, and multicultural content initiatives. This role will be responsible for managing content programs from initial brief through launch, collaborating closely with agencies, talent teams, and internal stakeholders. This position within Integrated Media & Marketing reports to the Senior Manager of Influencer, Entertainment, and Culture and offers a unique opportunity to lead high-impact content activations and build out the influencer practice at GEICO.
Key Responsibilities:
Influencer Program Management:
- Serve as primary day-to-day lead for activating content across influencer, entertainment, and cultural partnerships, ensuring seamless end-to-end execution and alignment with strategic objectives.
- Oversee content activation, managing timelines, deliverables, and resources effectively.
- Develop culturally relevant content that resonates with diverse audiences and reflects the richness of multicultural communities.
- Demonstrate meticulous attention to detail in managing program logistics, including content briefs, production schedules, talent contracts, and budget tracking.
- Offer creative input and ideas for content development and execution, drawing on your expertise in influencer, entertainment, and multicultural marketing to drive innovation and differentiation.
- Proactively troubleshoot challenges and address issues to ensure successful program delivery, brand safety and stakeholder satisfaction.
- Identify opportunities for innovation and experimentation, staying abreast of social trends and emerging technologies.
Cultural Integration:
- Advocate for authentic representation and inclusive storytelling across all branded content, promoting cultural resonance and awareness.
- Lead the identification, cultivation, and management of multicultural partnerships to enhance brand relevance and engagement within diverse communities.
- Forge relationships with multicultural influencers, content creators, and community organizations to co-create content and amplify brand messaging authentically.
- Collaborate with talent teams and agencies to ensure diverse representation in talent selection and content production, fostering inclusivity and representation.
- Leverage cultural insights and audience segmentation data to inform content strategies and messaging, ensuring relevance and resonance with multicultural audiences.
Stakeholder Engagement:
- Collaborate with cross-functional teams, including marketing strategy, creative, media, DEI, legal and analytics to ensure seamless execution of content programs.
- Provide updates on content activation initiatives and seek alignment on strategic priorities.
- Communicate program updates, milestones, and performance metrics to internal and external stakeholders on a regular basis.
Desired Experience & Qualifications:
- 6-8 years of experience in content marketing, digital activation, or related field, with a focus on program management and execution.
- Proven track record of success in managing content programs from brief through production and launch, preferably within a fast-paced environment.
- Experience interfacing with external agencies, talent teams, and senior leadership stakeholders, with strong relationship-building and communication skills.
- Self-starter mentality with the ability to work asynchronously and independently, effectively managing workload and priorities.
- Strong analytical skills with the ability to synthesize data and derive actionable insights to optimize program performance.
- Bachelor's degree in marketing, communications, or a related field; advanced degree preferred.
Location:
- 3 days/week at one of the following GEICO locations.
- Chevy Chase, MD
- Chicago, IL
- NYC, NY
- Cleveland, OH
Annual Salary
$95,000.00 - $168,000.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period**
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
- Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
- Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
