Position Overview: The Social Media & Influencer Manager will play a pivotal role in driving brand awareness, engagement, and revenue growth by strategically managing social content, community and influencer relationships. This role requires a creative and data-driven individual who can seamlessly integrate social content, as well as influencer marketing tactics to drive brand awareness and engagement.
Key Responsibilities:
Strategic Planning and Execution:
- Develop and maintain influencer marketing calendars and social media content plans, ensuring alignment with business priorities, seasonality, trends, and cultural events.
- Set and execute a comprehensive social media strategy to achieve goals such as new user acquisition, customer loyalty, and community engagement.
- Lead the development and launch of new platform strategies and go-to-market plans for existing and emerging social media channels.
Influencer Partnerships Management:
- Manage talent relationships, including outreach, negotiation, and integration into 360-degree marketing initiatives.
- Create tailored marketing briefs for campaigns and partnerships, ensuring timely product deliveries and seamless execution.
- Scale and manage brand ambassador programs using the analytics platform ShopMy.
- Utilize Dash Hudson to collect and analyze data, insights, and trends to inform influencer marketing and social media strategies.
Social Media Content Development:
- Drive ideation and innovation in social media storytelling and content creation to bring the brand's multiple dimensions to life.
- Develop and own the content calendar, coordinating seasonal and weekly product drops and social media campaigns.
- Lead the production of a broad range of content types, including video, still imagery, and animations for use across various social platforms.
- Identify and translate social media trends into unique and brand-aligned concepts.
Community and Campaign Management:
- Create community-building strategies to drive brand awareness and engagement across social channels.
- Coordinate partnerships and giveaways, from brainstorming to execution.
- Measure and analyze the performance of social and influencer campaigns, reporting key metrics and insights to senior management.
Team Collaboration and Support:
- Collaborate with the creative, e-commerce, and digital marketing teams to ensure cohesive and effective marketing efforts.
- Support special marketing initiatives, including assisting with creative briefs, planning, execution, and post-campaign recaps.
- Manage and mentor a social media intern, fostering a collaborative and productive team environment.
Qualifications:
- 5+ years of experience in social media strategy, management, and execution for a luxury, retail, or fashion brand.
- 3-5 years of experience working with influencers, including negotiating social media deals.
- Existing relationships with talent and talent agencies are a plus.
- A deep understanding of the social media landscape and community management.
- Proven track record in running successful social media and influencer campaigns.
- Highly creative with a passion for creating engaging brand content with a strong visual impact.
- Excellent verbal and written communication skills.
- Video editing experience is a plus.
- A positive attitude and desire to excel in a dynamic, fast-paced environment.
Salary $95,000
