The Role:
The Senior Influencer Manager will play a pivotal role in the execution and success of JOAN Studios’ influencer campaigns. You will lead the implementation of global influencer marketing strategies, manage relationships with top-tier talent, negotiate contracts, and ensure seamless campaign delivery. This position requires a combination of strategic thinking, operational excellence, and a collaborative mindset to support the broader team while driving campaigns forward.
Working closely with internal teams, clients, and influencers, you will bring JOAN’s creative vision to life through impactful talent partnerships and expertly executed campaigns.
About You:
You are a strategic and detail-oriented professional who thrives in the dynamic world of influencer marketing. With strong relationship-building skills and a deep understanding of social media platforms and trends, you excel at managing campaigns and cultivating talent partnerships. Your ability to anticipate needs, solve challenges, and collaborate effectively across teams makes you a trusted contributor to the agency's success.
You are passionate about building lasting relationships with creators and their teams while staying ahead of industry trends. Equally skilled at navigating the operational details of influencer agreements and presenting creative strategies to internal teams or clients, you bring a balance of creativity and precision to everything you do.
Your Skills and Experience Include:
- Strong expertise in influencer marketing strategies, platforms, and trends.
- Proven experience managing large-scale influencer campaigns with top-tier talent from start to finish.
- Ability to establish and nurture relationships with creators, managers, and agents.
- Experience negotiating influencer contracts and navigating compliance requirements.
- Hands-on experience managing influencers during on-site events, ensuring smooth coordination and serving as the primary point of contact between talent and clients.
- A collaborative mindset to work across creative, account, and strategy teams.
- Analytical skills to evaluate campaign performance and provide actionable insights.
- Strong project management abilities and meticulous attention to detail.
Key Responsibilities:
Campaign Management:
- Implement global influencer marketing strategies, fostering long-term partnerships with creators for organic and sponsored content.
- Lead the identification, vetting, and negotiation of contracts for top-tier talent and celebrities, ensuring alignment with brand goals and legal standards.
- Act as the primary negotiator for top-tier talent, supporting team members as needed.
- Manage campaign communications and deliverables, including product fulfillment, content reviews, and payment documentation.
- Maintain and share terms of influencer agreements with internal and external teams.
- Ensure campaigns are executed on time, within scope, and aligned with KPIs.
- Collect and analyze campaign performance metrics to deliver actionable insights for future campaigns.
- Foster relationships with influencers and agents by monitoring social channels, staying informed of their activities, and identifying new opportunities for collaboration.
On-Site Event Management:
- Support the team in ideating, planning, and executing influencer-driven on-site events, such as top-tier talent appearances, branded pop-ups, and experiential activations.
- Collaborate with event production teams to integrate influencer deliverables into broader event objectives, ensuring seamless execution and brand alignment.
- Anticipate and troubleshoot on-site challenges, ensuring influencers are supported and campaigns achieve maximum impact.
Team Collaboration and Agency Support:
- Partner with influencer leadership to foster a positive and collaborative team culture.
- Support the integration of influencer initiatives into broader brand strategies by bridging the gap between creative, account, and strategy teams.
- Act as a key contact for account teams, providing timely updates on campaign progress, addressing inquiries, and troubleshooting client concerns.
- Advocate for influencer marketing across the agency and contribute to cross-discipline collaboration.
- Collaborate on the creation of campaign briefs, ensuring alignment between creative and functional influencer strategies.
- Work with the leadership team to improve processes and enhance team efficiency.
- Source and present influencer options during pitches and proposal processes.
