Social Media Coordinator
The Social Media Coordinator will serve as a content creator & community manager reporting to tarte's Social Media Director. This role will be responsible for executing upon omni-channel social strategies, producing social-first video content and photo assets, and managing both social & content production calendars. The ideal candidate is a creative thinker who lives and breathes social, has experience on camera and creating & editing social content on iphone under quick deadlines. If you're a creative storyteller with a passion for social media and a knack for creating captivating content to drive engagement, build brand awareness, and foster a loyal online community we'd love to meet you! Apply now and help us take our social media presence to the next level.
Responsibilities:
iPhone Content creation:
· Ideate and facilitate production & post-production of short-form video deliverables, with a focus on TikTok and IG Reels. Must be comfortable with showing face in video and on socials.
· Shoot social-first video content & photo assets daily that are engaging, and on-brand.
· Film yourself regularly to create authentic & relatable content for our social media channels, including TikTok, Instagram, Snap Chat, X, YouTube & more. Examples of content capture include but are not limited to:
· UGC social style product application for new & core products
· Lifestyle content: Content that showcases how tarte products fit into everyday life and special moments.
· Capture content at events with ability to post live in real time while also capturing & editing video content for all social platforms.
· Produce a variety of content formats such as images, videos, GIFs, stories, reels, and live streams.
· Ensure all content is visually appealing and adheres to brand guidelines.
· Note: tarte will provide an iphone for content creation needs.
Editing & post-production:
· Ability to quickly edit your own videos as well as create videos using other team members' content.
· Proficiency in using CapCut and Splice for video editing.
· Add creative elements, effects, and music to enhance the content and drive engagement.
· Maintain a fast turnaround on video edits to meet short deadlines and keep up with the fast-paced nature of social media.
· Capture and edit video content simultaneously while working/shooting at events.
· Content Strategy and Execution:
· Collaborate with the marketing team to develop and execute a content calendar that aligns with our overall marketing strategy.
· Stay up-to-date with social media trends and platform updates to ensure our content remains relevant and engaging.
· Adapt to changing priorities and quickly produce content in response to trending topics or company needs.
Community management: Actively monitoring, engaging & addressing customers on social platforms (TikTok, Instagram, Twitter, Facebook, YouTube, Pinterest, etc.) in the brand's tone of voice
Reporting & analytics: Assist in compiling social performance reports, analyzing results, and synthesizing findings to make strategy & content recommendations
· Go live
Day to day department admin:
· active engagement in all social platforms to make recommendations for content creation.
· assist with social copywriting and scheduling for Instagram, TikTok, Twitter, and Facebook, aligning with the brand's voice
· go live on social accounts
· comfortable self-applying makeup
· managing all product orders and distributing to in-house content creators, sourcing for photo/video production, etc.
· responsible for coding links for .com promotions & new product launches
· attend daily meetings & brainstorms and responsible for agendas & recaps
· escalate issues and concerns seen on social to the Customer Service & Ecomm team in a timely manner
· assist in cross-functional marketing departments as needed for major product launches and events
Requirements:
· Bachelor's degree required
· 1-2 years of experience in marketing (beauty or fashion experience is a bonus)
· Proven experience creating and editing social media content using an iPhone.
· Strong portfolio showcasing creative and engaging content.
· Excellent time-management and organizational skills to handle short deadlines.
· Ability to multitask effectively, especially in event settings.
· Experience with social media platforms like Instagram, TikTok, Snap, Pinterest and YouTube.
· Must be willing to monitor social channels periodically over nights & on weekends
· Must be comfortable in front of the camera & willing to appear on our social channels
· Highly Proficient in Microsoft Office (Excel, Word & PowerPoint) and basic photo/video editing software and apps. (Canva, Splice). Premiere/Photoshop is preferred, but not required.
· Strong written and verbal communication skills
· Flexible personality
· Team player with a positive attitude
· You LOVE everything beauty and social and are excited to work in the beauty industry
Our Perks:
- Salary range: $62,500-65,000K (Compensation will depend on a variety of factors, including but not limited to skill level, relevant work experience & education)
- Medical, dental, vision, 401K plan & access to health & wellness programs
- Paid vacation, holidays, summer Fridays, birthdays off, volunteer time & more
- Makeup gratis, employee discount on tarte.com, team give back initiatives
- Friendly, fun, creative & collaborative work environment
