At M&G our purpose is to give everyone real confidence to put their money to work. As an international savings and investments business with roots stretching back more than 170 years, we offer a range of financial products and services through Asset Management, Life and Wealth. All three operating segments work together to deliver attractive financial outcomes for our clients, and superior shareholder returns.
Through our behaviours of telling it like it is, owning it now, and moving it forward together with care and integrity; we are creating an exceptional place to work for exceptional talent.
We will consider flexible working arrangements for any of our roles and also offer work place accommodations to ensure you have what you need to effectively deliver in your role.
Role Title: SEO Executive
Department & Team: Marketing, Digital Channels
Role reports to: SEO Marketing Manager
Location: Edinburgh
The Role
M&G is committed to enhancing our digital channels to engage with our customers and advisers. We’re hiring for a dynamic and enthusiastic individual to join us as an SEO Executive.
Reporting to the SEO Marketing Manager, the individual will support with the day-to-day management of a wide range of SEO activities and will be presented with a rewarding opportunity to contribute to M&G’s digital transformation.
Part of a growing cross-channel team, the individual will be collaborating with colleagues from a variety of backgrounds, from other marketing channels to product and website management, with a view to reshaping M&G’s approach to SEO strategy and digital marketing efforts more generally.
We are looking for an SEO Executive who is proactive at spotting optimisation opportunities and comfortable providing recommendations across on-site, off-site and technical SEO, as well as clearly communicating them to internal stakeholders. Joining at this exciting time of transformation and growth, the individual will have plenty of opportunities for personal development and making a tangible contribution to M&G achieving its wider business objectives.
Responsibilities
- Support the SEO Marketing Manager with SEO strategy implementation and SEO recommendations for the wider business
- Use SEO knowledge and a range of tools to analyse website content, mark-up, links and other implementation to spot growth opportunities, drive strategy and develop our technical roadmap
- Carry out keyword research and market demand analysis to identify target keywords for content creation and optimisation
- Provide SEO recommendations, including on-page content and internal linking optimisation, aimed at enhancing digital performance
- Ensure the code behind our website is readable and usable for search engines, and delivers click-enticing snippets where we appear in search
- Monitor and analyse website performance using Adobe and Google Analytics
- Produce monthly SEO reports, highlighting strengths and weaknesses in the performance and recommending actions off the back of data analysis
- Collaborate with the marketing teams to develop SEO-friendly content that meets user intent
- Monitor competitor activities to comprehensively understand the sector landscape
- Stay up to date with industry trends and Google algorithm updates to ensure effective SEO strategies
Key Knowledge, Skills & Experience:
- At least 1-2 years of working directly in an SEO role, ideally agency-side with experience on financial services accounts
- In-depth knowledge of SEO best practices, search engine algorithms, and ranking factors
- A good understanding of all SEO pillars, including on- and off-page SEO
- An understanding of technical SEO fundamentals, e.g. sitemaps, robots.txt files, canonical tags, redirect management, hreflang, meta tags, etc.
- Strong analytical skills with the ability to interpret data and draw actionable insights
- Hands-on experience with a variety of SEO tools, including but not limited to Google Analytics, Adobe Analytics, Search Console, Semrush, Screaming Frog, etc.
- Certification in Google Analytics or other relevant certifications a plus
- Familiarity with content management systems preferred, but not essential
- Excellent written and verbal communication skills
Work Level: Colleague
Recruiter: Phoebe Ewers
We have a diverse workforce and an inclusive culture at M&G plc, underpinned by our policies and our employee-led networks who provide networking opportunities, advice and support for the diverse communities our colleagues represent. Regardless of gender, ethnicity, age, sexual orientation, nationality, disability or long term condition, we are looking to attract, promote and retain exceptional people. We also welcome those who take part in military service and those returning from career breaks.
