Role: Social Media Coordinator
Grade and Salary: Grade 6, £29,605 - £34,980 per annum
FTE and working pattern: 1 FTE, 35hrs per week, Monday - Friday
Holiday Entitlement: 33 days annual leave plus 9 buildings closed days (and Christmas Eve when it falls on a weekday)
Purpose of Role
To execute the social media strategy and plans for Heriot-Watt University to engage audiences and enhance the brand and reputation of the University. The role will be responsible for managing social media channels and creating a wide range of content types for other digital channels, such as the website, partner websites and podcasts, and working with student ambassadors to produce targeted and engaging content.
To manage and deliver all social media activity for Heriot-Watt's main University channels such as Instagram, LinkedIn, Facebook, Twitter, TikTok and YouTube; coordinating the creation and publication of posts for marketing and communications teams as well as stakeholders. Create and develop a wide range of content types for other digital channels, such as the website, partner websites and podcasts. Working with student ambassadors to produce targeted and engaging content and finding innovative ways of engaging with youth audiences.
Key Duties & Responsibilities
- To be the main point of contact for social media requests across the University; prioritising, publishing, and managing requests on a day-to-day basis.
- To provide direct support to social media users through the main University channels by replying to comments, queries, and messages on the key digital channels.
- To work collaboratively with stakeholders across the University to create, produce and publish strong, visually led content on our key digital channels, according to our content strategy and directed by the Content and Social Media Manager.
- Under the guidance of the Content and Social Media Manager, to work closely and recruit, mentor and guide our student ambassadors to create and produce engaging user generated content for all our digital channels.
- To provide support and guidance to stakeholders on content development and best practices for social media.
- To use online social media monitoring systems, Google Analytics, and other appropriate software to evaluate, audit and update content.
- To exercise rigorous quality control over social media presences and website presences by ensuring that content is on brand, accurate, and up to date.
- To ensure that all content complies with accessibility guidelines, legal compliance, web standards and usability best practice.
- To work in collaboration with communications and marketing colleagues in our Dubai and Malaysia campuses.
- To provide support to the Marketing Team on the execution of social media activities that support communications messages.
- Generate a wide range of compelling and engaging content to support HWU's communications strategy, in line with key messages and overall objectives.
- To build and maintain relationships with external agencies; delivering content to agreed timelines and specifications.
To storyboard, plan, record and edit user-generated video content
- : including animated/illustrated content and vlogs.
Essential & Desirable Criteria
Essential
- University Degree or equivalent relevant experience
- Experience with search engine optimisation, Google Analytics and other analytics tools
Two years
- ' experience of working with content management systems
- Experience and passion for social media platforms like Instagram and TikTok
- Experience in industry-standard Adobe creative suite in particular photo, audio and video editing software.
- Excellent levels of competency in written and spoken English; with experience in writing marketing copy
- Experience of working in a team and leading on own initiative
- Ability to operate under pressure to strict deadlines and tight budgets
- Ability to make decisions and prioritise workloads and requests on a daily, weekly and monthly basis
- Knowledge of industry best practices including content delivery standards and usability
- Ability to think creatively and to communicate creative ideas to others
A ‘can do
- ' attitude and a great problem solver
Desirable
- A good eye for visuals, with graphic design and/or photography skills
- Keen interest in social media platforms, with their finger on the pulse of what inspires youth audiences and the latest technologies/social platforms
- Experience working with teams internationally or a keenness to learn
Knowledge, Skills & Experience
- Ability and willingness to learn new digital skills and capabilities appropriate to your role and how it evolves
- Understand and adhere to information security practices particularly as it relates to personal or sensitive information
- Maintain awareness of my own digital wellbeing by being mindful of the length of time spent at a screen and the impact on mental and physical health in using digital technologies.
How to Apply
Applications can be submitted up to midnight (UK time) on Sunday 24th November 2024.
Please note: Interviews for this position are scheduled to take place on week commencing 9th December 2024.
Please submit your CV via the Heriot-Watt on-line recruitment.
We welcome and will consider flexible working patterns e.g., part-time working and job share options.
Heriot-Watt University is committed to securing equality of opportunity in employment and to the creation of an environment in which individuals are selected, trained, promoted, appraised, and otherwise treated on the sole basis of their relevant merits and abilities. Equality and diversity are all about maximising potential and creating a culture of inclusion for all.
Heriot-Watt University values diversity across our university community and welcomes applications from all sectors of society, particularly from underrepresented groups. For more information, please see our website https://www.hw.ac.uk/uk/services/equality-diversity.htm and also our award-winning work in Disability Inclusive Science Careers https://disc.hw.ac.uk/ .
Use our total rewards calculator: https://www.hw.ac.uk/about/work/total-rewards-calculator.htm to see the value of benefits provided by Heriot-Watt University.
About the Team
The Marketing, Student Recruitment, Admissions and Communications Group is at the heart of attracting, engaging and delivering exceptional student and stakeholder experiences. From award-winning marketing campaigns to local and global student recruitment initiatives, and communications that put Heriot-Watt on the global stage, our Group delivers professional services that support the University's strategic ambitions.
About Heriot-Watt University
At Heriot-Watt we are passionate about our values and look to them to connect our people globally and to help us collaborate and celebrate our success through working together. Our research programmes can deliver real world impact which is achieved through the diversity of our international community and the recognition of creative talent that connects our global team.
Our flourishing community will give you the freedom to challenge and to bring your enterprising mind and to help our partners with solutions that can be applied now and in the future. Join us and Heriot Watt will provide you with a platform to thrive and work in a way that also helps you live your life in balance with well-being and inclusiveness at the heart of our global community.
