Chief Marketing Officer- CMO

jvempire • Peterborough, ENG, GB • £125,000 / year • 2w ago

Position Title: Chief Marketing Officer (CMO)

Trade Mastermind seeking an innovative and results-driven Chief Marketing Officer to lead our marketing efforts at Trade Mastermind. As a leading provider of business education for tradespeople, we empower individuals to transition into successful business owners through our innovative programs. The ideal candidate will have a proven track record of driving substantial growth, with experience taking businesses from 7 to 8 figures. They will be responsible for developing and executing strategic marketing initiatives to drive awareness, engagement, and revenue growth.

Responsibilities:

Strategic Marketing Planning:
Develop and implement comprehensive marketing strategies aligned with the company's growth objectives and target audience.
Conduct market research and analysis to identify opportunities for expansion and differentiation in the competitive landscape.
Brand Development and Positioning:
Define and articulate the Trade Mastermind brand identity, messaging, and value proposition to resonate with our target market.
Develop brand guidelines and standards to ensure consistency across all marketing channels and touchpoints.
Digital Marketing and Online Presence:
Oversee the development and execution of digital marketing campaigns across various channels, including email, social media, PPC, SEO, and content marketing.
Optimize website performance and user experience to drive traffic, engagement, and conversions.
Lead Generation and Conversion:
Develop and implement lead generation strategies to attract qualified prospects to our programs and offerings.
Optimize conversion funnels and customer journeys to maximize lead conversion rates and customer acquisition.
Content Strategy and Creation:
Develop a content strategy aligned with target audience needs and preferences, leveraging various formats such as blog posts, videos, webinars, and case studies.
Collaborate with internal teams and external partners to create high-quality, engaging content that educates, inspires, and drives action.
Marketing Analytics and Performance Measurement:
Establish key performance indicators (KPIs) and metrics to track and evaluate the effectiveness of marketing initiatives.
Use data and analytics to optimize marketing campaigns, improve ROI, and drive continuous improvement.
Team Leadership and Development:
Build and lead a high-performing marketing team, providing mentorship, guidance, and professional development opportunities.
Foster a culture of innovation, collaboration, and accountability within the marketing team.

Qualifications:

Proven track record of success in senior marketing roles, with experience driving significant growth in businesses from 7 to 8 figures.
Strong strategic planning and execution skills, with the ability to develop and implement comprehensive marketing strategies.
Deep understanding of digital marketing channels and techniques, with hands-on experience in campaign management and optimization.
Excellent communication and storytelling skills, with the ability to craft compelling messaging and content that resonates with target audiences.
Strong analytical and problem-solving abilities, with proficiency in marketing analytics and performance measurement tools.
Bachelor's degree in marketing, business, or a related field; MBA or advanced degree preferred.

Benefits:

Company pension

Optimize Health plan.

Company equipment

Training Development

Company events

Health and Wellbeing programme

Modern working environment

Free parking