Reports To
Head of Paid Media
Role Overview
You will be highly driven with at least 2 years of commercial experience and keen to prove yourself in a rapidly growing entrepreneurial business, in a successful and growing Marketing team which is focused on innovation and results in direct digital marketing. This role does require you to be in the office full-time to collaborate with the Marketing team and other departments.
You will join us with a proven track record of successfully developing, running, managing and optimizing PPC campaigns. You will need great analytics skills, and be able to demonstrate your experience of taking ideas through to implementation. You will need to bring your flair for writing persuasive copy and a demonstrable knowledge of hierarchical marketing models, and how they apply to your campaigns.
You will be a great communicator, keen to share ideas and solutions based on sound digital advertising principles, conscientious of detail and holding pride in your work. You will be keen to seize the opportunity to advance your career in PPC with a company that considers its employees as “intrapreneurs”.
Minimum Requirements, Tasks & Responsibilities:
· A strong background in pay-per-click (PPC) advertising with a minimum of 2 years of hands-on experience (required).
· In-depth knowledge of paid advertising channels such as Google Ads, Microsoft Ads and Facebook Ads.
- Managing and generating revenue through You Tube Ads.
· Create and build campaign strategy, research keywords, analyse competitors and continue testing and optimization.
· Experience with Google Analytics and other reporting tools.
· You have demonstrable experience in budget management, targeting, tracking, retargeting and reporting across a variety of platforms.
· You are confident in researching, planning, copywriting, implementing and refining static, text-based, and video ads.
· You have experience and confidence in writing eye-catching (and platform-compliant) headlines, ad copy and call-to-actions for PPC ads in multiple formats, and have a keen interest in creating impactful copy within the context of PPC.
· You have a keen interest in understanding the psychology of our potential customers and how this shapes the ad content.
· You are conscientious of how your PPC ads and campaigns fit into the bigger marketing strategy of the business, you understand the importance of quality and intent over quantity when it comes to lead acquisition and take pride in reporting on the return on investment your leads have generated.
Key Result Areas:
- Deploying and managing PPC budgets across multiple channels, brands, and markets.
- Good technical knowledge about how to integrate with CRM Systems (preferably Salesforce)
- Working with the Paid Media team to solve challenges, ideate and identify new opportunities.
- Representing our brands and implementing business requirements conscientiously and to a high standard.
- Carrying out campaign experiments and writing ad copy that focuses on conversion and aims to deliver a positive ROI for the business.
- Recommending and implementing new strategies for PPC campaigns to improve results.
- Producing reports for the Head of Paid Media.
Our Company
· Vision: to help as many people as possible invest for freedom, choice and profit
· Company values: Progressive, Innovative, Personal
· Culture values: Ambitious. Teamwork. Resourceful. Passionate. Agile. Continual development. Open minded. Accountability
Culture statement:
· Progressive is an autonomous, dynamic culture, where we are empowered to own our decisions and act according to the values.
· We take responsibility for mistakes, own them, and see failure not as failure but as valuable lessons.
· We are a united team who support each other, and are resourceful and creative.
· We have an open office and energetic atmosphere, holding each other accountable to results.
· We share what we know and train up others so they can progress their career.
· We are open, respectful and give feedback privately
· We are agile, flexible, and we act and communicate quickly, striving for excellence and celebrating our successes
· And also, qualifying new people to find these qualities:
· We attract people who value their career highly, love a challenge, are resilient, value longevity, brush off rejection, are adaptable, solution focused & productive under pressure.
Job Types: Full-time, Permanent
Pay: £28,000.00-£32,000.00 per year
Benefits:
- Casual dress
- Company events
- Free parking
- On-site parking
- Referral programme
Schedule:
Work Location: In person
