Google Ads Manager (B2B Focus)
Join Our Team:
We’re looking for a Google Ads Manager to drive measurable results for our B2B clients. At The Munro Agency, we focus on using data-driven strategies to generate sales-ready leads, and this role is at the heart of our mission. If you’re a digital advertising expert with a passion for crafting successful B2B campaigns, we’d love to hear from you.
About the Role:
As our Google Ads Manager, your primary focus will be managing and optimising B2B paid media campaigns on Google Ads. You'll lead the charge in building strategies that resonate with target audiences and deliver exceptional ROI for our clients. This isn’t just about managing ad budgets—it’s about creating campaigns that truly stand out in the competitive digital landscape.
Key Responsibilities:
- Plan, create, and manage Google Ads campaigns, focusing on B2B lead generation and conversion.
- Conduct keyword research, audience targeting, and A/B testing to optimise campaign performance.
- Collaborate with our team to integrate campaigns with broader digital strategies, including SEO, landing pages, and marketing automation.
- Monitor and report on campaign metrics using Google Analytics and other tracking tools.
- Stay up-to-date with trends in Google Ads, PPC strategies, and B2B advertising.
- Provide actionable recommendations for continuous improvement and scaling of campaigns.
About You:
We’re looking for someone who is both strategic and hands-on. The ideal candidate will:
- Have proven experience managing Google Ads campaigns, especially in a B2B environment.
- Be highly analytical, with expertise in tools like Google Analytics, Google Tag Manager, and data visualisation platforms.
- Possess excellent written and verbal communication skills to present clear, actionable insights to clients and team members.
- Demonstrate the ability to work collaboratively across teams to align advertising efforts with broader marketing goals.
- Show a proactive approach to testing, learning, and implementing new advertising strategies.
Benefits of Joining The Munro Agency:
- Flexible working hours after a 6-month trial period.
- Private healthcare for employees.
- Hybrid working setup with access to a co-working space.
- Annual employee bonuses based on performance.
- Learning & development budget to pursue certifications or enhance your skills.
- Team perks, including monthly lunches, occasional office trips to Tiree, and early-finish Fridays.
- Fun extras, like cheesecake Mondays, festive celebrations, and creative team building activities.
We believe in full transparency, so here are some “terrible” aspects of working with us:
- Early Finish Fridays: You’ll often be asked to finish early on a Friday. We know, it’s a tough life.
- Dad Jokes Galore: Prepare for an onslaught of dad jokes from our director.
- Cheesecake Mondays: Endure a slice of cheesecake every (occasional) Monday.
- Mandatory Team Lunch: Once a month, enjoy a team lunch on us.
- Emoji-fixation: Your face could be turned into an emoji for internal chats.
- Festive Follies: Christmas parties to remember (or forget).
- Tiree Office Trips: Occasional trips to our Tiree office for a change of scenery—and maybe some surfing?
About The Munro Agency:
The Munro Agency is a Glasgow-based digital marketing agency that excels in bridging the gap between marketing and sales. We work primarily with UK, EU, and US clients, using a mix of SEO, PPC, content creation, and marketing automation to generate tangible business results. Our team thrives on creativity, data-driven decisions, and fostering genuine growth for our clients
Job Type: Full-time
Pay: £30,000.00-£32,500.00 per year
Benefits:
- Casual dress
- Company events
- Company pension
- Discounted or free food
- Employee discount
- Private medical insurance
- Sick pay
- Transport links
Schedule:
Application question(s):
- Could you provide me with insight into what you would consider one of your most successful Google Ads campaigns? I'm interested in understanding the situation, the tasks you completed, and the results achieved.
Experience:
- PPC: 1 year (preferred)
- Google AdWords: 2 years (preferred)
Work Location: Hybrid remote in Glasgow G1 1RE
