We are seeking a highly skilled and experienced Senior PPC (Pay-Per-Click) Specialist to join our marketing team in the healthcare sector. You will have a proven track record of managing large-scale PPC campaigns and a deep understanding of digital marketing strategies tailored to the healthcare industry. You will be a strategic thinker with a passion for data-driven results, capable of crafting and optimising campaigns that increase brand visibility and patient engagement.
Key Responsibilities:
- Develop, execute, and manage PPC campaigns across multiple platforms, including Google Ads, Bing Ads, and social media advertising (Facebook, LinkedIn, etc.).
- Perform thorough keyword research and audience targeting to reach specific demographics and patient groups.
- Analyse and interpret PPC campaign data, adjust strategies as needed to maximise ROI and meet KPIs.
- Collaborate with the content and marketing teams to align PPC strategies with broader marketing initiatives and content releases.
- Monitor budget allocation and performance across all campaigns, ensuring cost-effective ad spending.
- Stay up-to-date with PPC and SEM trends and changes, including algorithm updates and new technologies in digital marketing.
- Provide regular reports on campaign performance, insights, and recommendations for future strategy adjustments.
- Lead, mentor, and develop PPC team members, fostering a collaborative and productive work environment.
Essential Skills and Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Experience in PPC campaign management, with a focus on healthcare or related industries.
- Extensive experience with Google Ads, Bing Ads, and social media advertising platforms.
- Strong analytical skills and experience with Google Analytics and PPC management tools.
- Excellent communication and collaboration skills.
- Ability to work under pressure and manage multiple projects simultaneously.
Desirable Skills:
- Certifications in Google Ads, Bing Ads, or other relevant platforms.
- Experience in SEO, content marketing, and other aspects of digital marketing.
- Understanding of compliance and regulations specific to advertising in the healthcare sector.
Salary:
£50,000 - £60,000
Basics you can expect:
- 33 days (Inclusive of Bank Holidays) + 1 day per year of service, up to 5 extra days
- Extra day off for your birthday
- Company share scheme
- Bupa Private Healthcare
- Income Protection
- Cycle to Work Scheme
- My Gym Discounts
- Company pension scheme
- Quarterly Team Training and Social Budget
- Enhanced Maternity and Paternity Leave
- Rewarding bonus incentive scheme
- 24/7 helpline for physical and mental health support, counselling, and other wellbeing resources.
- Love2Shop Discount
- Hybrid working
- Internal progression opportunities
- Relaxed dress code
Office extras:
- Fresh fruit
- A free coffee machine
The Simple Online Healthcare Promise:
Founded in 2015, we started off as a small pharmacy with big dreams. Today, we are trusted by over 1000 patients per day, making sure they receive their medication safely and on time. We're always on the lookout for talent. If you're passionate about helping make lives easier, we'd love to hear from you.
Join us on our journey to create affordable health solutions. Apply today to be part of a team that values growth, collaboration, and the simplification of healthcare. Your journey towards creating impactful experiences in the healthcare industry starts here.
Ready to make a difference? Apply now!
Simple Online Healthcare is proud to be an Equal Opportunity Employer.
We are a 2023 Circle Back Initiative Employer – we commit to respond to every applicant
