We are an innovative, highly accredited market leading technology provider with high employee engagement, working to a clear set of values with sustainability central to its activities.
Everyone is welcome and will always be supported in their career with us. We encourage our people to bring their authentic selves to work and we will always ensure that everyone has an equal opportunity to reach their full potential.
We support employees and embrace diversity, which goes beyond policies and procedures, as we provide an environment that nurtures inclusivity and engagement. From comprehensive training programmes a wide variety of apprenticeships and the opportunity to support the community, with up to 3-days a year to volunteer, we provide a place where employees can be at their best.
Built around sustainable business methods, and a true dedication to our customers with delivering the best possible service, we believe in our people to always work with integrity and continually innovate. We understand that taking inclusion and diversity seriously as an organisation is imperative to ensure that we live up to our values.
Do you want to be part of a growing award-winning technology company
We are seeking a Sustainability Content Marketing Lead to join our Marketing team.
We are looking for someone to support the Marketing Manager in driving Stone’s brand identity and online presence through the creation of and sharing of multimedia content. The successful candidate is a technical wordsmith and needs to demonstrate an operational level of understanding on successful content production including the channels to deliver and manage these. This role is intended to support the sustainability goals and achievements of the business, and ensure these are promoted internally and externally. The successful candidate will be the departmental marketing specialist for this area and will become the departmental Marketing specialist for this area.
Key tasks will involve:
- Enhance Brand Image: Work to position the company as a leader in sustainability through strategic content and marketing initiatives
- Lead Content Creation: Oversee the production of various content types, including articles, videos, infographics, and social media posts, ensuring they highlight sustainability initiatives
- Monitor Trends: Stay informed about the latest trends in sustainability and content marketing, integrating these insights into strategies
- Engage with Audience: Foster engagement with the target audience through interactive and educational content that promotes sustainability
- Supporting channel management of digital content hubs and all supporting social channels including email / newsletter distribution / blogs and thought leadership pieces
- Understand the best practices of the main social media channels, which content and approaches work on each and why
- Integration of content programs with brand campaigns to drive brand to demand
- Help drive SEO, Google search rankings, and organic web traffic, by building backlinks to the Stone website through active engagement with key vendors
- Help drive our SEO and social-driven traffic by actively engaging with key content sharers and influencers
- Identify best ROI opportunities for paid social media tactics and optimise campaigns and spend accordingly to maximise ROI
- Track and report on Content KPIs
- This role requires a brand publisher mindset: to create the content our audience is looking for
- Development of editorial governance so content is consistent with our brand voice, style, and tone
- Managing production of multimedia content
- Creation/sourcing and publication of marketing material in line with marketing plans, including the development of a social media publication plan and rich content production including video case studies and corporate video
- Assist in the creation of promotional materials, such as brochures, PDFs, emails, banners etc. either in-house or through third party supplier
- Comply with Stone’s internal management systems and safety procedures
- Support Stone’s sustainability strategy
- To undertake any other ad hoc duties or projects as requested by the reporting manager
The suitable candidate will have
Essential Qualifications:
- Bachelor’s degree in communications, Business, English or related field
Essential Experience:
- Passion for sustainability and sharing great stories
- Ability to develop content which provokes engagement
- Proactive and can-do attitude
- Google Analytics
- Social Media Analytics
- Keyword placement and SEO best practices
- Experience with online community building
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It is also desired to possess the following
- Previous experience in Content/Copywriting role
- Working within a ‘Technical’ industry
- Proficient with popular content management systems
Full training will be provided
Job details: This is a full time position - 37 hours per week
The working days are Monday to Friday
We reserve the right to close this advert early if we are in receipt of sufficient applications for this position.
No terminology in the advert you have seen is intended to discriminate on the grounds of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or beliefs, sex or sexual orientation, and we will gladly accept applications from all sections of the community. We have an equality, diversity, and inclusion policy that support this approach.
To discuss any reasonable adjustment or request a paper based application form as an alternative, please contact People Operations on 08448 22 11 22
Agencies need not apply.
