Head of Paid Media

Progressive Property • Peterborough, ENG, GB • £35,000 - £45,000 / year • 4m ago

Head of Paid Media

We attribute a significant portion of our growth to our online presence, with an increasing number of customers discovering us through paid search and paid social channels. As we continue to expand, we are seeking an exceptionally ambitious Head of Paid Media to join our team. This role is ideal for an Account Executive/Paid Search Executive with hands-on experience in the Google Ads suite, who is eager to broaden their expertise and develop skills in all aspects of performance marketing. Here's an overview of what you'll be responsible for:

Key Responsibilities

Campaign Management: Plan, optimise, create, and execute campaigns across multiple accounts on a daily basis.
Analytics: Conduct in-depth analysis of channel and campaign performance, provide reports, and identify areas of opportunity for optimisation.
Commercial Awareness: Present data-backed business cases to improve efficiency and drive new customer acquisition.
Growth: Contribute to achieving acquisition, revenue, and customer LTV targets in critical markets.
Processes: Establish and enhance efficient processes and workflows.
Branding: Ensure consistent messaging and branding across search and social media marketing channels.
Communication: Effectively communicate search strategies, optimisation techniques, and results to stakeholders.

Duties

Manage daily operations of all paid advertising accounts across Google AdWords, Bing, and social media platforms.
Plan, develop, implement, track, and optimise all paid marketing campaigns and channels.
Analyse data to identify trends and insights, optimise spending and performance, and adjust campaign strategies.
Conduct keyword research, competitor analysis, and ongoing testing and optimisation.
Monitor and maintain keyword bids, budgets, impression share, quality score, and account metrics.
Collaborate with internal teams to enhance campaigns and achieve optimised performance results.
Generate new paid search campaigns, ad groups, and accounts, and contribute to new paid search marketing initiatives.
Increase click-through rates (CTR), quality scores, conversions, and conversion rates while reducing cost-per-click (CPC).
Optimise landing pages and conduct creative copy testing.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, and other paid search aspects aligned with corporate objectives.
Communicate project development, timelines, and results to management.
Generate weekly and monthly corporate reports, tracking metrics, revenue, and other paid search initiatives.
Monitor and administer web analytics tools, dashboards, and reports, highlighting areas of importance.
Implement A/B, split, and multivariate testing across all accounts.
Foster excellent working relationships with key departments, managers, and third-party platform suppliers.
Stay updated on PPC industry trends and developments, and develop and implement new PPC strategies as needed.

Required Skills

Minimum of 3-5 years of PPC account management experience.
Experience managing large-scale, high-turnover accounts and budgets.
Demonstrated track record of driving PPC performance and achieving tangible business results.
Excellent managerial skills are essential for this role.
Ability to analyse data and develop optimised account strategies based on insights.
Strong numerical and organisational skills with proficiency in Excel and basic computer skills (Outlook, Word).
Ability to prioritise, multitask, and manage projects effectively.
Excellent team player with a strong work ethic and a professional attitude, demonstrating problem-solving skills.
Entrepreneurial mindset with a willingness to learn, innovate, and adapt to changes in the industry.

If you possess the required skills and are motivated with excellent communication abilities, and if you are eager to work in a fast-paced and exciting industry, we encourage you to get in touch with us today. We look forward to hearing from you!

Salary range £35k - £45k (dependent on experience)

Our Company

· Vision: to help as many people as possible invest for freedom, choice and profit

· Company values: Progressive, Innovative, Personal

· Culture values: Ambitious. Teamwork. Resourceful. Passionate. Agile. Continual development. Open minded. Accountability

Culture statement:

· Progressive is an autonomous, dynamic culture, where we are empowered to own our decisions and act according to the values.

· We take responsibility for mistakes, own them, and see failure not as failure but as valuable lessons.

· We are a united team who support each other, and are resourceful and creative.

· We have an open office and energetic atmosphere, holding each other accountable to results.

· We share what we know and train up others so they can progress their career.

· We are open, respectful and give feedback privately

· We are agile, flexible, and we act and communicate quickly, striving for excellence and celebrating our successes

· And also, qualifying new people to find these qualities:

· We attract people who value their career highly, love a challenge, are resilient, value longevity, brush off rejection, are adaptable, solution focused & productive under pressure.

Job Types: Full-time, Permanent

Additional pay: