Job Title - Digital Marketing Executive
Reports to - Digital & SEO Manager
Department - Marketing
Salary - £28,000 - £30,000
Location - Shoreham by Sea
Established in 2003, Focus Group is proud to be one of the UK's fastest growing independent providers of essential business technology, providing digital workplace solutions to over 30,000 customers across the UK. From our small but ambitious beginnings, we have grown into a nationwide company with over 1000 employees across 16 offices and have recently joined the ranks of Britain's private company ‘unicorns' after securing a new $1bn valuation. Our recent investment from PE backers, Hg, will support Focus Group's organic growth plan, M&A ambitions and product development initiatives, enhancing our ability to deliver innovative solutions to businesses of every size, shape and sector.
We are now recruiting for a Digital Marketing Executive.
The Digital Marketing Executive will play a crucial role in developing and implementing effective digital marketing strategies to drive brand awareness, increase online visibility, and generate leads. This role requires a deep understanding of digital marketing channels, strong analytical skills, and the ability to stay up-to-date with the latest industry trends. The ideal candidate will be a creative thinker with a passion for digital marketing and a proven track record of delivering successful campaigns.
Principle Responsibilities
- Develop and execute digital marketing campaigns across various channels, including but not limited to search engine optimisation (SEO), search engine marketing (SEM), social media, email marketing, and content marketing
- Develop and maintain the company websites
- Create and optimise engaging content for digital platforms, including website, blog, social media, and email campaigns
- Monitor and analyse key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts and make data-driven recommendations for improvement
- Track and report on digital marketing metrics, providing weekly and monthly performance updates to stakeholders
- Stay informed about relevant industry regulations and ensure compliance with data protection and privacy laws
- Stay up-to-date with industry trends, emerging technologies, and best practices in technology industry, and proactively suggest innovative strategies to drive business growth
- Create and manage email campaigns, including designing templates, writing compelling copy, and scheduling delivery
- Support with the design of new customer forms/service documents, campaign/website graphics, external and internal presentations
- Work closely with external agencies to monitor and effectively optimise PPC campaigns to increase conversions
Requirements
- Self-motivated with the Ability to work independently and manage multiple projects simultaneously
- Proficiency in using digital marketing platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software
- HTML, CSS, JavaScript, PHP, MySql
- Knowledge of website analytics tools and SEO strategies
- Experience with email marketing platforms (e.g., Spotler, Mailchimp, etc.) and marketing automation tools
- Familiarity with UX/UI design principles
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Ability to correctly implement redirects in line with best practices
- Experience with creating effective PPC campaigns (Google, Bing and social media)
At Focus Group you can be proud of what you do, how you do it and feel a true part of the team. We work hard to create an inclusive, collaborative and rewarding environment where you are inspired to achieve brilliant things and really make a difference to the future of our business.
We're proud to have built an outstanding place to work where people thrive and are recognised for their achievements. We're delighted to have been named one of the UK's best 100 Companies to Work for 2021 and a British Private Equity & Venture Capital Association (BVCA) 2023 Vision Award Winner for London & South East for our commitment to culture and ESG.
We welcome all applications and if you struggle to apply online, please contact us for a chat, or email us directly. We can make any reasonable adjustments to the working environment to ensure all employees are included and can work safely in our offices.
Benefits
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