Job Title: Marketing Assistant
Location: Rochester office and work from home – hybrid (subject to change)
Job Type: Part-Time 3 days a week
Brand Description
KEM is on a fast-growing journey in the beauty industry, with recent expansion enabling us to make an even bigger impact. We pride ourselves on creating products that not only enhance beauty but also inspire creativity and confidence. Our strong social media presence has helped us build a community of beauty lovers, and we're looking for passionate, creative individuals to join us as we continue to grow.
If you're enthusiastic about all things marketing, excited about social media, and love content creation, KEM is the place for you. Be ready to contribute to a fast-paced, innovative environment where your ideas matter, and you'll have the chance to make a meaningful impact on the brand’s success.
Job Summary
We are seeking a Marketing Assistant who is social media-obsessed, full of creative ideas, and has exceptional content creation and copywriting skills. Reporting directly to the Marketing Manager, you will be involved in all areas of marketing, including planning and executing social media strategies, campaign management, and content creation. In addition to marketing tasks, you will also assist with ad hoc business needs.
As a key part of the team, you will help grow our online presence, engage with our community, and support various marketing initiatives that align with KEM’s goals and vision. If you’re ready to dive into all aspects of marketing and thrive in a creative, collaborative environment, this role is for you!
Key Responsibilities
Marketing & Social Media Strategy
- Plan, film, and edit social-first campaigns for Instagram, TikTok, LinkedIn, and Facebook.
- Develop and implement social media strategies aligned with business goals and brand identity.
- Oversee and manage social media campaigns from concept to execution.
- Stay updated on social media trends and offer fresh ideas for content and strategy.
Content Creation
- Generate engaging content ideas, staying on top of trends that resonate with our target audience.
- Create high-quality content, including on-camera appearances, to enhance our brand presence.
- Collaborate with the marketing team to maintain a consistent brand tone across all platforms.
Engagement & Community Building
- Actively engage with followers by responding to comments, messages, and mentions.
- Foster relationships with our social media community to build loyalty and encourage interaction.
- Track key performance metrics to assess the success of campaigns and suggest improvements.
Business Support
- Assist with influencer outreach and PR initiatives, ensuring clear and aligned communication.
- Actively engage with our social media community by responding to comments, questions, and mentions in a timely manner.
- Cultivate meaningful relationships with followers and product users, helping to build a loyal and vibrant brand community.
- Contribute to maintaining a positive, approachable, and responsive presence across all social media platforms.
- Help with market research reporting insights to the team.
- Support ad hoc business tasks and administrative duties as needed.
Qualifications
- Experience managing social media accounts for multiple brands.
- Skilled in using tools like Adobe Premiere Pro, Final Cut Pro, Canva, and other content creation platforms.
- Strong understanding of social media platforms, algorithms, and trends.
- Excellent communication and storytelling skills with a creative flair.
- Capable of working independently and managing multiple projects.
- Ability to analyse performance data and translate it into actionable strategies.
Preferred Qualifications
- Experience with influencer partnerships and collaborations.
- Familiarity with SEO and social media advertising tools like Facebook Ads Manager and Google Analytics.
Key Attributes
- Social media savvy and passionate about content creation.
- A creative thinker who thrives in a dynamic, fast-paced environment.
- Team-oriented and ready to collaborate with colleagues across all departments.
Salary
Dependent on experience
Start DateASAP
- This is a fantastic opportunity to be part of a growing brand and play an essential role in our marketing efforts. If you have a passion for social media, marketing, and beauty, we would love to hear from you!
