Position: Influencer and PR Coordinator
This position is in-office, in our DTLA office
Must have at least 2 years of hands-on experience.
Company Description
Skin Gym is an innovative beauty brand that offers beauty tools and skincare. Inspired by ancient and modern beauty techniques, our products are designed to fit right into your active lifestyle. Skin Gym has been featured in Vogue, Allure, ELLE, Harper's Bazaar, Cosmo, Nylon. As a female-founded and family-owned company, we take pride in our award-winning products and our design and operations headquarters located in Los Angeles. Our products are available worldwide through ULTA, Nordstrom, Macy's, Amazon, and more. Visit our website www.skingymco.com for more information or @skingymco on our socials.
Role Description
This is a full-time on-site role for an Influencer and PR Coordinator. The Coordinator will be responsible for managing influencer partnerships and campaigns. This includes identifying and building relationships with relevant influencers, negotiating contracts and collaborations, coordinating product deliveries, and tracking campaign performance. The Coordinator will also be responsible for tracking and analyzing industry trends and competitor activities, as well as maintaining a calendar of social media content.
Responsibilities
- Day-to-day management of influencer marketing activities for Skin Gym
- Create and coordinate content with social influencers for paid and unpaid influencer marketing programs across various channels
- Assist with PR outreach
- Contact and build new relationships with influencers and agencies
- Source and evaluate content creators with a focus on beauty influencers
- Effectively take projects from concept to completion using great project management tools and follow through
- Liaise with the marketing team to create and coordinate marketing strategies
- Manage relationships with micro-influencers, managing all communications to fulfil program deliverables
- Negotiate and manage influencer partnerships, including contract negotiation, content collaboration, and campaign logistics
- Track and analyze key performance metrics to evaluate the effectiveness of influencer campaigns and optimize strategies for maximum impact and ROI
- Perform ad-hoc projects as assigned
Education and Experience:
• Bachelor’s Degree required in Marketing, Communications, or related field
• 2+ years of proven experience in in managing PR , influencer relationships and executing influencer marketing strategies on Instagram and TikTok, within the beauty or consumer packaged goods industry
Qualifications
- Strong knowledge of influencer marketing and social media platforms
- Excellent communication and negotiation skills
- Ability to analyze data and make data-driven decisions
- Experience in managing influencer partnerships and campaigns
- Proficient in social media management and scheduling tools
- Detail-oriented and organized
- Ability to work in a fast-paced environment and meet deadlines
- Familiarity with the beauty industry and skincare market
Benefits
- Hourly Pay is $20 to $25 DOE
- Paid Time Off
- Healthcare contribution (medical, dental, vision, prescription drugs) after probationary period
Physical Demands:
While performing the duties of this job, the employee may be prone to sitting for lengthy periods of time. The employee is regularly required to talk or hear. The employee is frequently required to stand, walk, sit; use hands to handle or feel; and reach with hands and arms. Occasionally required to hear objects, tools, or controls. Specific vision abilities required by the job include close vision. Lifting requirements may be required to lift and/or move up to 10 lbs.
The Company reserves the right to revise or change job duties and responsibilities as the need arises. This job description does not constitute a written or implied contract of employment.
