Job Description: Ecommerce Manager
Position Overview:We are seeking an experienced and results-driven Ecommerce Manager to oversee our online sales channels and drive the growth of our e-commerce business. As an Ecommerce Manager, you will be responsible for developing and executing strategies to optimize the customer experience, increase online sales, and maximize profitability. This role requires a deep understanding of e-commerce platforms, digital marketing, and customer behavior in the online space.
Responsibilities:
Ecommerce Strategy and Planning:
- Develop and execute an overall e-commerce strategy aligned with the company's goals and objectives.
- Identify new opportunities for online growth and expansion, and create strategies to capitalize on them.
- Conduct market research and stay updated on industry trends to identify emerging technologies, platforms, and tools that can enhance the e-commerce experience.
- Collaborate with cross-functional teams, such as marketing, IT, and operations, to align e-commerce initiatives with broader company strategies.
Website Management:
- Manage the company's e-commerce website, ensuring its functionality, user-friendliness, and optimization for search engines.
- Oversee product catalog management, including product information, pricing, and inventory availability.
- Monitor website performance, conduct A/B testing, and implement improvements to enhance conversion rates and customer experience.
- Collaborate with IT teams or external vendors to address technical issues and implement website updates and enhancements.
Digital Marketing and Customer Acquisition:
- Develop and implement digital marketing strategies to drive website traffic, customer acquisition, and online sales.
- Optimize paid advertising campaigns across various channels, such as Google PPC, Facebook, Tik Tok
- Utilize SEO techniques to improve website visibility and organic search rankings.
- Monitor and analyze key performance metrics, such as website traffic, conversion rates, and customer engagement, and make data-driven decisions to optimize marketing campaigns.
Customer Experience and Conversion Optimization:
- Ensure a seamless and engaging customer experience throughout the online shopping journey.
- Analyze user behavior and customer data to identify opportunities for improving website navigation, product discovery, and checkout processes.
- Implement strategies to reduce shopping cart abandonment and increase conversion rates.
- Optimize product presentation, descriptions, and imagery to enhance customer understanding and drive sales.
Analytics and Reporting:
- Monitor and report on e-commerce KPIs, such as sales performance, revenue, conversion rates, and customer retention.
- Conduct regular analysis of website and marketing performance, and provide actionable insights and recommendations to drive continuous improvement.
- Utilize Google analytics tools and data to identify trends, customer segments, and areas for optimization.
Qualifications:
- Bachelor's degree in marketing, business administration, or a related field.
- Proven experience as an Ecommerce Manager or in a similar role, preferably with a premium brand which has a strong online presence.
- Strong understanding of e-commerce platforms, website management, and digital marketing techniques.
- Proficiency in Shopify and CMS tools.
- Knowledge of SEO, SEM, social media marketing, and email marketing strategies.
- Experience with web analytics tools (e.g., Google Analytics) and data analysis.
- Strong analytical skills and the ability to interpret data to drive business decisions.
- Excellent project management skills with the ability to prioritize and meet deadlines.
- Strong communication and interpersonal skills to collaborate with cross-functional teams.
- Up-to-date knowledge of industry trends and best practices in e-commerce.
If you are a proactive and results-oriented individual with a passion for e-commerce and driving online sales, we encourage you to apply for the role of Ecommerce Manager. Join our team and contribute to the success of our online business by optimizing the customer experience and maximizing sales growth. Apply now and be part of our dynamic team
Job Types: Permanent, Full-time
Pay: £30,000.00-£42,000.00 per year
Additional pay:
Benefits:
- Employee discount
- Store discount
Schedule:
- 8 hour shift
- Holidays
- Monday to Friday
Ability to commute/relocate:
- London, E3 3XU: reliably commute or plan to relocate before starting work (required)
Education:
Experience:
- Digital marketing: 2 years (required)
- Marketing: 1 year (preferred)
Work Location: In person
Application deadline: 12/01/2025
