Email Marketing Manager (12 month FTC)
Love Sport? Love Marketing? We are the Great Run Company, and we are looking for a motivated and enthusiastic social media marketing professional to join our team based in our office on the banks of the River Tyne. Here is your opportunity to work in a great team on some of the world’s biggest sporting events.
About The Great Run Company
“We started the Great North Run in 1981 because we were runners – and if you’re a runner you want everybody to run.” – Brendan Foster, President & Founder.
The Great Run Company is the UK’s biggest mass participation sport business, home to the Great North Run, the world’s largest half marathon. Every year we inspire over 200,000 people to take part in events in cities all over the country accompanied by world class athletes.
We are also home to FilmNova, the TV production arm of the Great Run Company, producing programmes and events for clients including BBC Sport, Channel 4, UEFA, Olympic Broadcasting Services, IAAF, European Athletics and British Triathlon.
The Great Run Company welcomes everyone and anyone who is inspired to get active.
Our values
Teamwork, Excellence, Accountability and Ambition are lived and breathed by the team at Great run. We work hard as one team to ensure every event that we deliver is the best it can be, creating an amazing experience for our participants, partners, charities, and our employees.
What will we offer you?
- You’ll receive a competitive salary with an annual holiday entitlement of 25 days plus bank holidays.
- Workplace contributory pension scheme operated through salary sacrifice, enabling you to get ahead in planning and saving for your future.
- Private Healthcare.
- Employer funded life assurance scheme.
- Employee Assistance Programme, providing advice, information, services and training to help and support you deal with events and issues in your work and personal life.
- Salary Sacrifice Cycle to Work Scheme.
- Volunteering policy, enabling you to support the causes most important to you.
- Commitment to equality, diversity and inclusion.
- Great Run Company event entry benefits and competitor event entries (up to £100 per person per year).
- Open, modern, and friendly working environment with a strong culture.
- Informal and relaxed dress code.
- Twice a year company conference events and Christmas party, celebrating our successes and all fully company funded.
Job Title: Email Marketing Manager (mat cover)
Reporting to: Marketing Director
Department: Marketing
Term: 12 months FTC
The Email Marketing Manager (mat cover) will be responsible for developing and implementing Great Run’s email communication strategy. Working collaboratively with colleagues in marketing, operations, customer services and commercial teams, to create clear and consistent campaigns aligned to the business’s brand and strategic priorities.
They will be responsible for managing all aspects of the Email Service Provider (Emarsys) ensuring seamless integration with GRCs Martech platform (Horizon), with a focus on introducing email automation, customer journey enhancements, identifying email campaign efficiencies, and driving improvements and growth across key email reporting metrics.
Email marketing is one of the key drivers of entry sales and therefore the role of Email Marketing Manager is key to the success of the business. This role provides an opportunity for the right candidate to drive success through innovative strategies, creative thinking, and attention to detail.
Key responsibilities:
· Develop and deliver a clear ecomms strategy aligned to marketing department objectives to improve
engagement, drive additional traffic and increase conversions through email communications.
· Identify clear retention and engagement strategies for the two main audiences (prospects and current entrants),
implementing tactics to achieve desired and agreed objectives
· Work with the Marketing Director and Adventure Brand Manager to design and deliver email marketing plans for
all Great Run & Adventure events, encompassing prospecting emails to drive event entries, and service emails at
agreed intervals to share key customer information
· Ongoing liaison with the customer services dept. to understand frequency of incoming customer queries and
‘hot topics’, with the objective of designing service emails that include key event information that reduces
incoming customer queries
· Work closely with Commercial dept. to ensure sponsor and partner email rights are delivered in-line with
expectations and agreed timescales
· Lead on all elements of ecomms reporting, tracking the progress and performance of all email marketing
campaigns, compiling monthly, mid-year and end-of-year reports, with a focus on creating and sharing
actionable insights that can be used to drive continue improvement in key email metrics
· Collaborate with Operations Dept, Project Management and Project Teams, ensuring all prospecting and service
emails include accurate information
· Develop an in-depth understanding of our Great Run and Adventure database, and undertake ongoing testing &
analysis to better understand key segments, driving improved engagement and conversions from emails
· Build and implement a full suite of automated email journeys using the new Emarsys platform, driving
efficiencies and increased web traffic and conversions
· Line manage and develop one direct report (Junior Marketing Executive), providing clear guidance on workflow,
requirements and objectives, conducting monthly catch-ups and performance reviews.
We are looking for someone with:
- At least 3 -5 years of experience in email, SMS, or related marketing roles, with a proven ability to plan and optimise campaigns.
- Strong organisational skills to manage multiple projects, deadlines, and workloads effectively.
- Ability to work across teams, share ideas, and drive improvements.
- Proficiency in tracking campaign performance, deriving insights, and tailoring strategies to drive engagement and conversions.
- Experience with email platforms (e.g., Emarsys), understanding of deliverability best practices, and knowledge of digital marketing principles.
- Empathy and creativity to meet client needs and deliver impactful solutions.
- A proactive attitude toward learning, improving processes, and adapting to new challenges.
