Marketing Manager

Signature • Full-time • Remote (Durham, ENG, GB) • £32,000 / year • 2w ago

The purpose of Signature is to create qualifications that provide our learners with the skills they need to build successful careers. While as a charitable organisation, we work tirelessly to improve communication, by creating learning opportunities for every stage of life.

The purpose of the Marketing Manager role is to support the Marketing and Development Director driving the company's growth and brand visibility. Engage the team to meet the strategic objectives of the organisation. The marketing manager's purpose is to drive demand, enhance brand recognition, and contribute to the overall success of the organisation.

As the Marketing manager you will:

> Create and manage the Signature Marketing strategy ensuring we achieve maximum growth

> Lead and manage marketing projects, clearly defining scope, objectives, and timelines while meeting deadlines and contingency planning.

> Monitor and manage the yearly marketing budget.

> Stay current with industry trends, innovations, and regulations to maintain a competitive edge and compliance.

Team Leadership

> Oversee the marketing team, ensuring performance targets are met.

> Provide mentorship and support for their personal development.

Marketing Campaigns

> Develop and implement creative marketing campaigns across all channels.

> Assist with the planning and attend internal and external events.

> Working with our SEO and PPC consultants to continuously analyse and enhance the website to increase traffic, engagement, and conversions.

> Build brand awareness through campaigns, and other promotional activities.

> Responsible for ensuring compliance with brand guidelines and production standards both internally and externally.

> Make sure all marketing content we produce is of the highest quality to communicate effectively to all internal and external stakeholders including media, government, customers, and partners.

Digital

> Manage and optimise the Signature digital advertising campaigns, including paid Social.

> Work with the marketing team on a content strategy to improve SEO and engagement.

> Assist with the management and development of innovative digital products and services including the videos and content on the Signature Learning Hub.

> Ensure a strong social media presence and engage with online audiences to maximize brand exposure.

> Responsible for monitoring and analysing monthly marketing activity, observing trends and customer buyer/engagement patterns (from various sources). Reporting with recommendations to the Marketing Director.

Content

> Manage the creative process for content, from concept to final product, working with the marketing communication coordinator on copywriting.

Public Relations

> Lead on the development and execution of all PR, marketing, and communications activities.

> Work to evaluate influencer partnerships and other growth opportunities.

Admin

Along with the rest of the marketing team, respond to all queries relating to Signature’s digital products and services. Assisting in general day to day queries from our centres and candidates.

> Carry out any other duties which may reasonably be expected of the post holder.

Essential

> Marketing – 3 years+

Including leading on a marketing strategy

> Leadership

> Graphic design and video editing - Adobe

> Office 365

> Social Media Platforms

> Good understanding and experience in media and brand management.

> Strong communication skills and the ability to build and sustain relationships with key partners.

Desired

> Management of a marketing team