Email Marketing Manager 12m FTC

Nigel Wright Recruitment • Contract • Newcastle Upon Tyne, GB • 3d ago

The Business:

Excited to partner with a leading North East events organisation renowned for global events.

Progressive, forward thinking business with a modern approach to ways of working. Currently expanding into further events and collaborations and needing some support for a fixed term period of 12 months.

As an Email Marketing Manager you will have the responsibility of managing email strategy, liaising with the comms and managing a junior exec.

The Role:

Develop and deliver a clear ecomms strategy aligned to marketing department objectives to improve engagement, drive additional traffic and increase conversions through email communications.
Identify clear retention and engagement strategies for the two main audiences, implementing tactics to achieve desired and agreed objectives
Work with the Marketing Director and Brand Manager to design and deliver email marketing plans.
Ongoing liaison with the customer services dept. to understand frequency of incoming customer queries and ‘hot topics’.
Work closely with Commercial dept.
Lead on all elements of ecomms reporting, tracking the progress and performance of all email marketing campaigns, compiling monthly, mid-year and end-of-year reports, with a focus on creating and sharing actionable insights that can be used to drive continue improvement in key email metrics

The Person:

Someone that enjoys engaging with people, able to ‘hit the ground running’ and support the Marketing function.
Looking for someone with a ‘can-do’ attitude, willing to learn and play a key role within the business.
Service excellence is a key factor, attention to detail and a good understanding of the vision of the business.
Line manage and develop one direct report, providing clear guidance on workflow, requirements and objectives, conducting monthly catch-ups and performance reviews.