Company Overview:
We are a dynamic and growing Build to Rent (BTR) company, with an expanding portfolio of properties across the UK and Ireland. As we continue to scale our operations, we are seeking a creative and motivated Marketing Coordinator to support our leasing and property teams in enhancing our online presence and driving engagement across various digital platforms.
Role Overview:
The Marketing Coordinator will be responsible for assisting with the planning, execution, and optimization of digital marketing strategies across a range of platforms. The primary focus will be on content creation, social media advertising, email marketing, and HubSpot automation. This is a great opportunity for someone looking to build a career in digital marketing, especially in the property sector, and gain hands-on experience while supporting both property-specific and corporate marketing initiatives.
Key Responsibilities:
- Content Creation: Develop engaging and informative content (blog posts, social media updates, property listings, newsletters, etc.) that highlights our properties, brand, and services.
- Social Media Management: Assist with the management of social media accounts (Facebook, Instagram, LinkedIn, YouTube) by creating, scheduling, and monitoring posts to engage with potential residents, investors, and other stakeholders.
- Paid Social Advertising: Help implement and manage paid social campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, YouTube), ensuring that ad creatives, targeting, and performance are optimized.
- Email Marketing: Support the creation and execution of email marketing campaigns (newsletters, property alerts, corporate updates), including copywriting, design, and segmentation.
- HubSpot Marketing Automation: Assist in the setup and management of automated marketing workflows and email campaigns within HubSpot, as well as tracking and analysing key performance metrics.
- Reporting & Analytics: Monitor and report on the performance of digital marketing campaigns, helping identify areas of improvement and optimisation.
- Property & Corporate Marketing: Work alongside the Senior Marketing Executive to execute marketing campaigns for both individual properties and corporate brand awareness across digital platforms.
- Collaboration: Collaborate with other team members, property managers, and external agencies to ensure marketing activities are aligned with company goals and objectives.
- Third Party Management: Work with our website and our internet listing sites to ensure our properties online brand and presence is promoted.
- Competitor Marketing Analysis. Understand the market landscape, including technology and marketing trends, competitor leasing, and marketing strengths and weaknesses related to property management firms.
Required Skills & Experience:
- Educated to Degree Level in Marketing, Digital Marketing or Communications or equivalent industry experience
- A passion for digital marketing with an interest in property management or real estate.
- Strong written and verbal communication skills.
- Experience with social media platforms and digital advertising (paid ads on Facebook, Instagram, LinkedIn, etc.).
- Familiarity with email marketing tools (Mailchimp, Constant Contact, etc.) and content management systems.
- Experience or familiarity with HubSpot is highly desirable, including marketing automation and CRM.
- Basic understanding of SEO principles and digital marketing metrics.
- Highly organised, with the ability to manage multiple tasks and deadlines.
- Creative mindset with an eye for detail and strong problem-solving skills.
- Positive attitude, with a willingness to learn and develop new skills.
- Must be able to prepare on-target project deliverables without heavy supervision.
- Flexibility and adaptability to shifting needs, evolving priorities, and urgent situations that arise.
Desirable Skills (not essential but beneficial):
- Experience with Adobe Creative Suite (Photoshop, InDesign, Canva etc.) for content creation.
- Knowledge of Google Analytics or other digital analytics tools.
- Experience in the property or real estate sector is a plus.
- Understanding of brand positioning and market research.
Why Join Us?
- Career Growth: This is a great opportunity to gain hands-on experience in digital marketing and grow within a fast-growing BTR company.
- Supportive Team: You'll work alongside an experienced Senior Marketing Executive who will provide mentorship and guidance.
- Exciting Projects: Help shape the digital marketing strategy for an expanding portfolio of properties across the UK and Ireland.
- Professional Development: Access to ongoing training, development opportunities, and the chance to work with cutting-edge marketing tools.
Renumeration / Bonuses / Benefits
Salary: up to £30,000pa
Bonuses: CompassRock will seek to pay bonuses to the candidate for meeting targets, with potential for further bonuses for outperformance of targets.
Benefits: Nest pension scheme. Vitality Private Health Insurance. Cycle to Work scheme.
