Global Head of Marketing

Location: London, Soho, Poland Street

Reports to: Global Brand President

Why Choose Tag?

At Tag, we have been the trusted production partner for brands across borders and cultures for over 50 years, helping them achieve their business goals. With 2,700 experts across 29 countries, we are a global team of collaborators, innovators, and motivators.

We pride ourselves on fostering an empowering, safe, and supportive environment for all employees, regardless of race, gender, sexual orientation, ability, or any other defining factor. By embracing diversity of thought, experience, and expertise, we maximize potential and bring unparalleled benefits to both our people and clients.

At Tag, we value individuality and the power of collaboration. We encourage everyone to be themselves and share ideas, no matter how bold they may be or where they come from.

In June 2023, Tag was acquired by Dentsu Group, Inc., while remaining a distinct brand headquartered in London. This acquisition enhances our content delivery capabilities, enabling us to deliver personalised, omnichannel content in real-time and at scale across the customer journey. Together with Dentsu, we aim to solve our clients' toughest challenges through innovation and technology.

Founded over 120 years ago, Dentsu now employs nearly 72,000 people globally. United in business acumen and shared core values, our vision is to lead people-centric transformations that shape society.

Job Description

We are seeking a Global Head of Marketing to join our Global Marketing & Communications team. This role is pivotal in shaping and executing our global marketing strategy, aligning with business objectives, and driving growth across our global network.

Key Responsibilities:

Enhance and accelerate business growth through targeted marketing, lead generation, thought leadership, and customer engagement strategies.
Develop a clear vision and marketing strategies, including a thought leadership agenda, to increase brand awareness and positioning across target markets, industries, and audiences globally.
Drive marketing automation strategies to improve the productivity and effectiveness of marketing programs.
Oversee the marketing function, including team leadership, resource allocation, and departmental strategy.
Establish a knowledge management strategy to ensure global content consistency and robust brand management.
Communicate and implement the marketing plan to deliver powerful, clear messages about our business values and strategies, fostering employee engagement.
Create and manage integrated marketing and advertising campaigns to support networking, relationship-building, and partnership initiatives.
Conduct thorough market research and competitive analysis to identify demand, competition, and growth opportunities.
Lead and mentor a high-performing global marketing team, fostering collaboration and a culture of excellence.
Establish and monitor key performance indicators (KPIs) to evaluate marketing initiatives and drive continuous improvement.
Manage the global marketing budget, ensuring optimal resource allocation to maximize ROI.
Collaborate with regional and country teams to align global strategies and identify synergies.
Lead global initiatives such as market readiness assessments, thought leadership strategies, PR/event best practices, and emerging market strategies.
Engage with business unit and sector leaders to develop impactful, cost-efficient processes and tools for growth.
Develop demand generation programs, including go-to-market strategies and implementation plans.
Optimize the marketing technology stack, ensuring its effective use and adoption.
Build relationships across the organization and with external partners to support global sales and lead generation efforts.
Identify customer profiles, audience segments, and their journeys to inform product packaging and pricing strategies.

Qualifications:

Bachelor's degree in communications, marketing, journalism, or a related field.
8-10 years of experience in marketing, communications, or public relations, preferably within the media or advertising industry.
Proven ability to develop and execute successful marketing and communication strategies for complex, diverse organizations.
Strong negotiation, persuasion, and presentation skills, with the ability to influence senior executives, partners, and clients.
Deep understanding of the media and advertising landscape, including trends and opportunities.
Exceptional writing, editing, and storytelling skills, with a focus on detail and accuracy.
A creative, innovative, and strategic thinker with a passion for collaboration and innovation.
Ability to manage multiple projects under pressure while adapting to changing priorities.
Solution-focused and proactive, with the ability to prioritize, escalate issues, and thrive in fast-paced environments.

Why Join Us?

At Tag, we’re not just looking for someone to fill a role—we want a visionary leader who can shape the future of our marketing strategy. If you're ready to make a global impact, we’d love to hear from you.

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Global Head of Marketing