Are you ready to write your next chapter?
Make your mark at one of the biggest names in payments. With proven technology, we process the largest volume of payments in the world, driving the global economy every day. When you join Worldpay, you join a global community of experts and changemakers, working to reinvent an industry by constantly evolving how we work and making the way millions of people pay easier, every day.
What makes a Worldpayer? It’s simple: Think, Act, Win. We stay curious, always asking the right questions to be better every day, finding creative solutions to simplify the complex. We’re dynamic, every Worldpayer is empowered to make the right decisions for their customers. And we’re determined, always staying open – winning and failing as one.
We’re looking for a Head of UK Growth Marketing to join our ever-evolving SMB Commercial team to help us unleash the potential of every business.
Are you ready to make your mark? Then you sound like a Worldpayer.
About the role
The Head of Growth Marketing is a senior strategic leader for Worldpay’s UK SMB segment, responsible for driving customer acquisition, conversion, and revenue growth through innovative marketing strategies, leveraging data-driven insights, and optimizing digital marketing channels.
The Head of Growth Marketing strategizes and oversees the execution of marketing initiatives aimed at driving business growth of new SMB customers as well as expand the revenue of existing customers. This role involves a blend of creative marketing strategies and analytical approaches to boost user acquisition, engagement, and retention. Additionally, it will focus on identifying and tapping into new growth opportunities, optimizing marketing channels, and aligning marketing efforts with the company’s broader business goals.
What you'll Own
- Leads the development and execution of high scale growth-focused marketing strategies including the cross functional, internal and external resources for various programs, including content, SEO, SEM, digital, social media, email campaigns, and partner marketing.
- Establishes targets for user acquisition, activation, and retention, and for driving revenue growth through both sales channels and self-service and traditional sales channels. This role involves collaboration with cross-functional teams to ensure that marketing strategies are integrated with product development and sales objectives.
- Leverages data analytics to assess campaign performance, optimize strategies, and make informed decisions to lower customer acquisition costs while increasing customer lifetime value.
- Aligns with finance resources to ensure performance metrics are clearly aligning with ROI and LTV:CAC ratios.
- Works with central resources to ensure the martech stack is optimized for maximum efficiency.
- Collaborates with sales teams to ensure capacity and routing efficiency for inbound marketing efforts to convert effectively and conversion rates.
- Assesses the competition and directs the content and creative requirements to meet conversion targets. This includes designing optimal competitive promotions, messages and offers to attract leads and convert them.
What you bring
- 10 years of growth marketing experience, with a focus on demand generation, growth marketing, and digital acquisition.
- Strong analytical skills and data-driven mindset.
- Excellent verbal and written communication skills.
- 5+ years of experience in building, managing, and leading teams.
- Familiarity with a range of mar-tech and analytics tools.
- Experience in campaign development and execution.
- Strong SEO and SEM skills.
- Preferred: Experience in payments/merchant acquisition/ POS industry
- Bachelor’s degree in marketing, business, or a related field.
Worldpay perks - what we’ll bring for you
We know it’s bigger than just your career. It’s your life, and your world. That’s why we offer global benefits and programs to support you at every stage. Here’s a taste of what you can expect.
- A competitive salary and benefits.
- Time to support charities and give back to your community.
- Parental leave policy.
- Global recognition platform.
- Virgin Pulse access.
- Global employee assistance program.
What makes a Worldpayer
At Worldpay, we take our Values seriously, and we live them every day. Think like a customer, Act like an owner, and Win as a team.
- Curious. Humble. Creative. We ask the right questions, listening and learning to get better every day. We simplify the complex and we’re always looking to create a bigger impact for our colleagues and customers.
- Empowered. Accountable. Dynamic. We stay agile, using our initiative, taking calculated risks to progress. Never standing still, never settling, we work at pace to achieve our goals. We champion our ideas and stay flexible to make them happen. We know that every action adds up.
- Determined. Inclusive. Open. Unlocking potential means working as one global community. Our work spans borders, and we stay united by our purpose. We collaborate, always encouraging others to perform at their best, welcoming new perspectives.
Does this sound like you? Then you sound like a Worldpayer.
Apply now to write the next chapter in your career. We can’t wait to hear from you
