We’re searching for an experienced and strategic Head of Marketing to lead our client's marketing efforts as they continue their rapid growth and mission to become the #1 womanhood brand, globally. You will work closely with the Founder and leadership team to shape and execute their marketing vision, ensuring consistency across all touchpoints and building the brand into a household name.
What you'll do...
Strategic Leadership:
- Develop and execute a cohesive global marketing + creative strategy aligned with the brand’s mission and growth objectives.
- Lead & mentor the marketing team + external partners, ensuring collaboration and alignment across all channels.
- Own the global marketing calendar + budget and lead cross-functional initiatives with commercial and operations teams.
Campaign development + execution
- Drive the end-to-end creation of integrated marketing campaigns, including digital, social, video, influencer and experiential marketing.
- Ensure campaigns resonate with target audiences and achieve measurable goals.
- Manage multiple projects, balancing short-term deliverables with long-term strategic initiatives.
Brand Building
- Oversee the evolution of the brand identity, ensuring consistency across all customer touchpoints.
- Partner with the Founder and creative team to produce innovative campaigns that resonate with our target audiences.
- Lead partnerships with agencies, influencers, and retailers to amplify brand visibility and engagement.
Trade Marketing
- Develop trade marketing strategy to help explode brand awareness + sales in key retail channels (USA + UK)
- Work closely with Commercial leads + retail partners to ensure brand story is communicated consistently and aligned with internal marketing strategies.
- Develop innovative trade marketing concepts that differentiate the brand and help achieve its goals and objectives with each retail partner.
Content & Digital Marketing
- Drive content strategy across all platforms, ensuring alignment with brand voice and mission which explodes our community reach + engagement
- Oversee organic and paid social media, with a focus on TikTok and Instagram, to increase engagement, reach, and community growth.
- Develop digital marketing strategies to optimise performance across key metrics, including customer acquisition and retention.
Community Management
- Champion the development of the brand’s community, fostering authentic relationships with influencers, creators, and customers.
- Serve as the key contact for PR and high profile influencers, ensuring alignment with brand objectives and maximised ROI.
- Identify key community opportunities and lead proactive engagement strategies.
Insights & Performance
- Lead all aspects of growth and marketing, from user acquisition to increasing lifetime value and customer retention, ensuring alignment with overall business objectives ins parallel with growing our retail-first model.
- Set clear KPIs for all marketing activities and report regularly on performance, insights, and optimisations.
- Stay ahead of industry trends, competitors, and customer preferences to inform marketing strategies.
- Prepare and deliver regular presentations to senior management + board, providing clear and concise updates on growth performance, insights, and recommendations.
You'll have…
- Excellent knowledge of the global beauty market, especially Sephora.
- Proven track record of developing award-winning campaigns and managing high-performing creative teams.
- Strong understanding of digital marketing, including social media, content marketing, and paid media
- Exceptional storytelling, copywriting, and visual communication skills
- Strategic thinker with the ability to translate business goals into compelling creative concepts.
- Strong project management and organisational skills with the ability to manage multiple priorities
- Inspirational leader with the ability to foster a collaborative and inclusive team culture
- Excellent interpersonal and communication skills to effectively influence stakeholders at all levels
- Resilience and adaptability in a fast-paced, dynamic environment. Energy & enthusiasm - we want someone who isn’t afraid to roll up their sleeves and get stuck into the bran!
- Proof in delivering results on small budgets, with a hustle mentality!
Salary: Up to £80k
Logistics: 2 days per week in the office (Vauxhall)
More details:
️ Private medical health
Unlimited brand products!
Dog friendly office
