The key role of Director Global Marketing Communications (Executive Level), responsible for Digital, Brand Marketing & PR, Communications, Ecommerce, Visual Merchandising and Store Concept/Design.
As Director Global Marketing Communications, you should have in-depth marketing communications experience and a passion for digital technologies. You will work closely with different teams to ensure consistency through all channels. You will provide forward-thinking ideas to build and maintain a strong and coordinated company web presence and a fully integrated marketing strategy for the business.
This will include creating the Digital, Marketing, PR and VM strategy for the Brand, developing a Global strategy and developing and leading teams in implementing these strategies.
Reporting to the CEO, the successful candidate will secure a role which is both challenging and rewarding. This role is suitable for an individual who is self-motivated, used to working independently and used to motivating and leading growing teams.
Essential Duties and Responsibilities
Development and implementation of the Brand strategy across Marketing, Communications, PR, VM and Ecommerce;
Developing the marketing strategy for the global business;
Developing and executing integrated online strategy with wider company marketing plans;
Overseeing implementation of the marketing strategy – including campaigns, events, digital marketing, and PR;
Oversee all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency;
Develop and implement the global store concept to ensure a consistent global image;
Cultivate and maintain relationships with target media within the fashion and luxury industries and represent the brand at industry events as required;
Working with the Head of Finance, prepare budgets;
Measure ROI and KPIs and responsible for budget performance;
Develop specific campaigns to create and maintain high levels of customer interaction;
Working closely with the CEO to identify, plan and successfully execute marketing and PR activities that will support business objectives;
Motivating and ensuring that objectives are implemented by reporting teams;
Work closely with product development team to define marketing materials and programs;
Manage social media presence and direct programs to improve social media reputation and recognition;
Drive continuous analysis of competitive environment and consumer trends, monitoring competition and generating ideas to stand out;
Stay up-to-date with digital technology developments;
Leadership Skills
Proven work experience in a senior management, Marketing & Communications capacity;
Demonstrable experience in designing and implementing successful offline and digital marketing campaigns;
Strong understanding of how all current offline and digital marketing channels function;
Solid knowledge of offline and online marketing tools and good practice;
Familiarity with web design;
Excellent analytical and project management skills;
Strong team management and communication (written and verbal) skills;
Proven track record of success in senior marketing roles;
Confident, driven and dynamic leader;
Entrepreneurial mind-set with the ability to spot original branding opportunities;
Education and Experience Requirements:
Bachelor’s degree in communications, marketing or a related discipline
Professional membership (CIM) an advantage;
10-plus years of communications, marketing or public relations or related experience
Experience managing digital content and an understanding of global social media and high-end jewellery and lifestyle influencer landscape.
Proficiency with Microsoft Office (Excel, PowerPoint, Word)
Established media relations a plus
Prestige/ luxury brand experience
360 communication programming development and activation
Global experience and understanding of cultural nuances
Working with models, celebrities, high profile executives
Development and execution of large-scale events
Job Types: Full-time, Permanent
Pay: £60,000.00-£80,000.00 per year
Additional pay:
- Bonus scheme
- Commission pay
- Performance bonus
- Yearly bonus
Benefits:
- Company pension
- Employee discount
- Life insurance
- Private medical insurance
- Work from home
Schedule:
Education:
Experience:
- Digital marketing: 1 year (preferred)
- Marketing: 1 year (preferred)
Work Location: In person
