About Us:
We are an established leader in the furniture retail industry, dedicated to providing our customers with innovative designs and exceptional service. We believe that the right chair can transform lives, as well as homes, and we’re looking for a talented CRO Specialist to help us elevate our brand across all marketing channels.
Job Description
Are you a data driven expert with a passion for optimizing website performance? If so, this role is for you!
We are looking for a CRO specialist to unlock the potential of our digital platforms. Using your expertise in data analysis, user behaviour tracking and A/B testing, to drive conversions and ensure our digital presence is maximising results.
Key Responsibilities
- Analyse user behaviour and sales funnel performance using Magento 2’s analytics tools and third-party integrations to identify conversion barriers and user flow inefficiencies.
- Design and execute A/B and multivariate tests on key site elements, such as landing pages, product pages, and checkout flows, to improve conversion rates and overall user experience.
- Provide data-driven UX/UI recommendations based on user behaviour insights to enhance usability, navigation, and overall site performance.
- Optimise the checkout process by regularly reviewing and testing elements to reduce cart abandonment and streamline the user experience.
- Collaborate with the CRM & Content Specialist to align personalised content and promotional strategies with customer segments for maximum engagement and conversions.
- Track and report on KPIs such as conversion rates, bounce rates, customer lifetime value (CLV), and average order value (AOV) to measure the success of CRO initiatives.
- Work closely with the CRM & Content Specialist to optimise email marketing campaigns, including abandoned cart recovery, post-purchase follow-ups, and re-engagement emails for better performance.
- Coordinate with external development teams to implement and test optimisation changes within Magento 2, ensuring proper functionality and tracking.
- Monitor mobile vs. desktop performance and suggest improvements to ensure a seamless, optimised experience across all devices.
- Ensure SEO and page speed best practices are maintained while implementing CRO changes to avoid negative impacts on organic search rankings.
- Collaborate with external PPC teams to ensure landing page optimisation aligns with paid advertising campaigns and improves conversion rates from paid traffic.
- Provide regular reports to the Head of Digital, summarising the impact of CRO initiatives and offering strategic recommendations for further optimisation.
- Experience with Magento 2 (Adobe Commerce) and Klaviyo is preferred, particularly with its customer segmentation tools, and ability to implement and track A/B tests effectively.
Hours of work: 37.5 hours per week 9am to 5pm – Hybrid role (office-based Tuesday to Thursday)
Benefits
- Contributory pension
- Death-in-service cover
- 30 days’ holiday including public holidays – increasing to 33 for long-standing service
- Discretionary bonus (usually paid annually)
- Health cash plan offered through Westfield Health giving cashback on optical, dental, physiotherapy and much more
- Westfield rewards – spend and collect points or discounted shopping vouchers (e.g. 7% off at M&S), discounted gym membership etc
- Annual flu vaccines
- Colleague discount (50% on HSL furniture for personal use & 20% for family and friends)
- Transave Partnership (You can opt to boost your financial wellbeing by saving a minimum of £5 per month with our partner TransaveUK Credit Union, a not-for-profit savings and loan cooperative).
- Training and development
- Surprise and delight events (e.g. Fish & Chip Thursday, Ice-cream treats, Afternoon Tea, Easter eggs, Christmas lunch, Christmas Meal)
About HSL:
HSL is a nationally recognised furniture retailer and manufacturer with a first-class reputation for comfort, quality and customer care. It is a proud, Yorkshire-based and family-owned business, with 55 showrooms across the UK and a national home visit service. For over 50 years, we have been handcrafting, selling and delivering Feel Good Furniture: chairs, sofas and beds that make a true difference to the wellbeing and comfort of our customers.
This position offers an exciting opportunity for individuals looking to further their career in a supportive environment where innovation is encouraged. If you are passionate about making an impact through your work, we would love to hear from you!
Job Types: Full-time, Permanent
Pay: £26,000.00-£33,000.00 per year
Benefits:
- Company pension
- Employee discount
- Free parking
- On-site parking
Schedule:
Experience:
- Magento: 1 year (required)
- Data analysis skills: 1 year (required)
Work Location: In person
