What you will do

Ownership of the content marketing strategy – being considerate of hero, hub and hygiene content types – working closely with the wider growth team to create a strategy that aligns to our growth personas wants and needs
Responsible for bringing our brand proposition to life through content marketing, ensuring our brand message cuts through in both UK and US markets
Collaborate with product specialists to strengthen group marketing strategies, as well as individual channel plans
Analyse data to identify trends, strengths, and opportunities for optimising and continuously improving our approach to content marketing
Ensure our on-site content is rooted in SEO best practice
Identify key content opportunities, organic and/or paid
Establishing workflow for requesting, creating, editing, publishing, and retiring content
Collaborate and brief junior members of the team and/or third party freelancers as and when required to create supporting content
Lead the awards strategy and delivery process for the agency (product only); across both UK and US markets
Collaborate with senior stakeholders to align awards entries with our brand proposition to ensure our brand messaging is consistent across all content

Requirements

More than 5 years in a content marketing role
Proven experience in engaging, supporting, and creating content that speaks to prospects and clients
Strong understanding of performance marketing
Exceptional interpersonal and communication skills
Strong problem-solving abilities and client-centric mindset
Ability to work collaboratively with cross-functional teams
Incredibly organised
Proficiency in CRM software and email management systems
Mentor and support junior team members and help them grow and develop
Ability to work with skilled freelancers to support the creation of deeper thought leadership initiatives

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.

We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.

We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.

If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.

Journey Further

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