Are you a creative and detail-oriented professional with a passion for digital marketing? An exciting opportunity has arisen for a Content Marketing Executive to join a thriving B2B team. This role combines content creation, marketing automation, and campaign support, playing a crucial part in driving sales and enhancing the digital presence of the business.
As the Digital Marketing Executive, you’ll support the development and execution of marketing strategies across various channels, with a focus on lead generation and sales enablement. You’ll also contribute to creative projects, including assets for paid media campaigns and initiatives for an international Scotch whisky portfolio.
Key Responsibilities
(75%) ~
Content Creation & SEO:
- Craft engaging content for blogs, newsletters, and sales support materials.
- Partner with the Marketing Manager to develop long-form content and promotional assets.
- Work with an SEO agency to optimize written materials for search engines.
(25%)
Email Marketing:
- Support marketing automation and sales pipeline development using tools like HubSpot.
- Create and execute targeted campaigns aligned with business development goals.
Social Media & Paid Media Support:
- Manage the company’s LinkedIn account, ensuring high-quality, strategic content.
- Develop creative assets for LinkedIn ads and other paid media campaigns.
Analytics & Reporting:
- Track and analyze campaign performance using tools like GA4 and LinkedIn Analytics.
- Provide actionable insights to enhance campaign success.
What We’re Looking For
- Digital-Savvy - Experience with GA4, LinkedIn Analytics, and marketing platforms (Klaviyo, Mailchimp, or HubSpot is a bonus).
- Organised and Reliable - Skilled in managing multiple priorities and meeting deadlines.
- Creative and Analytical - A flair for writing engaging content and using data to inform strategies.
- Collaborative and Proactive - A team player with a growth mindset.
To apply or learn more, submit your CV today!
