About the role
We are seeking a highly motivated and experienced Digital Marketing Manager to join a newly formed Employer Brand & Attraction team.
In this pivotal role, you will lead our digital marketing efforts to drive brand awareness, engagement, and conversion across various digital channels. If you are a strategic thinker with a passion for digital marketing and a track record of delivering results, we want to hear from you!
What you'll be doing
As a Digital Marketing Manager you will be responsible for:
- Strategy Development: Develop and implement comprehensive digital marketing strategies aligned with Balfour Beatty’s objectives.
- Campaign Management: Plan, execute, and optimize multi-channel digital marketing campaigns, including SEO, SEM, email marketing, social media, and display advertising.
- Content Creation: Collaborate with the content manager to create compelling and relevant content that positions Balfour Beatty as an employer of choice.
- Analytics and Reporting: Monitor and analyse channel and campaign performance using analytics tools, providing actionable insights and recommendations for improvement.
- Budget: Manage campaign spend, ensuring efficient allocation of resources for maximum ROI.
- Collaboration: Work closely with cross-functional teams, including Marketing & Communications to ensure cohesive and aligned marketing efforts.
- Innovation: Stay up to date with industry trends and emerging technologies, incorporating best practices and new ideas into our digital marketing strategies.
- Managing vendors: Experience of managing an agency/ external vendor is advantageous
- Ideation: Generate innovative ideas to drive marketing success and engage our target audiences.
Who we're looking for
Key skills and experience required:
- Proven experience in digital marketing, with a focus on strategy development and campaign management either in-house or agency.
- Strong understanding of digital marketing channels, tools, and best practices.
- Proficiency in using analytics tools such as Google Analytics.
- An understanding of Site Improve, Meltwater and Beamery is desirable but not essential.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with diverse teams.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Creative thinking and the ability to generate innovative ideas to drive marketing success.
- Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
- Bachelor’s degree in Marketing
Why work for us
Day in, day out, our teams deliver some of the UK’s most ambitious, exciting and meaningful projects; developing, building and maintaining the vital infrastructure that supports national economies and strengthens communities.
Why join us?
As if contributing to and supporting work that makes life better for millions wasn’t rewarding enough, we offer a full range of benefits too. You’ll have the freedom to shape the package that’s right for you and your life. Here are some of our key benefits:
- Smart working, giving you more flexibility such as staggered start and finish times, with up to 40% remote working, where roles allow.
- 25 days paid annual leave (pro rata)
- Family friendly policies which include 28 weeks full pay for maternity/adoption leave and four weeks full pay for paternity/partners leave
- Pension, share incentive plan, volunteering leave, recognition schemes and much more…
About us
Balfour Beatty Group Enabling Functions are Legal, Finance, IT and Procurement, Communications, Health Safety and Environment, HR and Sustainability. Together, they support delivery of our Build to Last strategy whilst improving efficiencies and standardising our approach, systems and processes.
Diversity and inclusion
At Balfour Beatty we believe that diversity and inclusion are essential components of any successful, happy workplace. Through our Value Everyone Diversity and Inclusion Strategy and Action Plan, we are growing our diverse workforce and developing our inclusive culture where everyone is able to thrive and reach their full potential, regardless of their identity or background. To find out how we are making this a reality, visit www.balfourbeatty.com/diversityandinclusion
We are a Gold Award holder in the Ministry of Defence 'Employer Recognition Scheme' and actively encourage applications from Armed Forces personnel, veterans and reservists.
As a Disability Confident Employer, we are committed to working with people who have disabilities and long-term health conditions to remove barriers for them in obtaining employment. We are also committed to offering applicants with a disability an interview if they meet the minimum requirements for the role. For more info, visit: https://disabilityconfident.campaign.gov.uk/
We are looking to continually improve our resourcing process and ensure that it is fair and inclusive for all. If you have any feedback on the process, please share this with us at: candidaterecruitmentqueries@balfourbeatty.com
Job Reference: BBUK11658
