As the Digital CRM Marketing Executive, you will be responsible for the day-to-day management of the On and Offline Email Databases, as well as being accountable for the email performance across key metrics and ensuring business KPI’s are achieved.
Enhancing the customer experience from an email perspective, while maintaining and improving the brand identity to both new and existing customers.
Assisting the marketing and ecommerce team to drive on and offline growth through commercial, editorial and aspirational content, telling the brands story and illustrating our key values.
Additionally, identifying key opportunities to improve email performance, liaising with key stakeholders to constantly refine and develop segmentation and optimising our RFM Model to leverage the ideal content to the right demographic of customers.
Liaising with the marketing and ecommerce teams to grow the databases and reduce the volume of customers unsubscribing through more efficient targeting and implementation of new initiatives.
KEY RESPONSIBILITIES:
- Managing the on and offline email calendar, implementing new ideas and initiatives to increase performance
- Sending Weekly Email content for both the on and offline databases, as well as segmented sends
- Providing Weekly, Monthly and Yearly Reports on Email Performance
- Enhancing the brand experience through authoritative and inspiring copy within newsletters
- Accountable for increasing the volume and efficiency of targeted email sends, through the identification and implementation of segmented audiences
- Driving new initiatives and email strategies to improve performance, using best market practice and optimising internal resources
- Optimise institutional messaging for local market
- Customer centric approach, which ensures all messaging is in line with customers’ needs across all touch points
- Liaising with the Ecommerce Trading Manager and CRM Team, to create and implement rich and inspiring content through detailed personalisation, and evolving the RFM model to ensure Open Rates, Click Thru Rates and Click To Opens are achieved vs LY and against Target
- Accountable for the management of database growth; Identifying initiatives and enhancing the customer journey to reduce churn and assisting with lead generation campaigns
- Support the Head of Ecommerce with data-driven strategies for acquisition and retention
- Secure additional email content and stories to assist Sales Performance by working closely with the CRM & Marketing Team
- Liaising with the CRM Team to analysis the automation cycles, present insights into performance on key metrics
- Creating content for Physical Mailers, liaising with the Marketing Team and 3rd parties to ensure brand identity is optimised
- Liaising with the UK CRM Team with POS (SMILE) requests for email content - to drive traffic and optimise sales opportunities, ensuring an omnichannel experience and increasing brand awareness
- Liaising with the Neurae team to send commercial and aspirational local newsletter content
- Assisting the Maison Sisley Team to build brand awareness and drive traffic to our physical store, to promote instore events
- Ad hoc requests to edit imagery for affiliate and paid social campaign imagery
JOB REQUIREMENT:
- A minimum of 18 months CRM experience
- Proficient in Abode Photoshop & Canva (or equivalent)
- Extensive experience using a CRM platform (Selligent) or equivalent
- An understanding of customer data and segmentation
- Multi-channel experience (Email, SMS, push notifications via WhatsApp)
- Experience with Google Analytics
- Beauty experience and UK market experience are advantageous
- Ability to work independently and as part of a team in a fast-paced environment
ADDITIONAL INFORMATION
- Central London Office
- Flexible working hours
- 4 days in the office, 1 WFH
