Join Barnsley Hospice as we embark on our 31st year of providing outstanding care for our local community. We are looking for a Digital Marketing Assistant who can support our Marketing and Communications Team to engage with key stakeholders, raise the profile of the hospice and generate income. Focusing on digital marketing, this is the perfect role for someone with a flair for creative content that resonates with a range of audiences.
Interviews for this role will be held on Wednesday 20th November 2024. Please ensure you have availability on this date.
Main duties of the job
As the Digital Marketing Assistant, you will support the Head of Fundraising & Marketing in establishing and maintaining good relationships with the media and other key stakeholders.
Your role will be focused on growing our online platforms, whilst working in line with the hospice values and strategic aims. You will be responsible for creating engaging and high-quality content for social media and other online platforms, whilst ensuring existing content is accurate and up-to-date. This role requires a great eye for spotting trends and newsworthy stories.
You will also work closely with the Head of Fundraising & Marketing to provide support with internal communications and ensuring key corporate messages are communicated to staff and volunteers.
About us
Barnsley Hospice is a charity that provides specialist palliative and end of life care to hundreds of local people and those close to them each year. Our main priority is to achieve the best possible quality of life for people living with a life- limiting illness, whilst supporting those close to them during the period of illness and bereavement. As a specialist care provider, the range of skills we offer include, pain and symptom management, emotional support and end of life care. The hospice currently employs about 100 people and has a team of volunteers, based both at the hospice and within our Retail Hub.
We are committed to Equality, Diversity & Inclusion in all that we do and welcome applications from all sections of the community. We particularly welcome applications from Black, Asian and minority ethnic candidates, LGBTQIA+ candidates and candidates with disabilities because we are committed to increasing the representation of these groups at Barnsley Hospice.
Job responsibilities
Marketing:
Support the creation of, and deliver, a strategy for growing the hospices online presence through a range of social media platforms
Support the Head of Fundraising & Marketing in creating accurate SEO content for the website and other digital platforms
Support the Head of Fundraising & Marketing with the planning and execution of key campaigns
Actively monitor engagement with the digital content we produce, and support the Head of Fundraising & Marketing in developing plans to increase engagement levels
Support the development and retention of high-quality marketing assets, ensuring they are readily accessible and stored in line with GDPR where appropriate
Maintain an awareness of online trends and put forward recommendations for improvement of current practices and approaches
Identify opportunities to grow our online profile and put forward recommendations to the Head of Fundraising & Marketing
Internal Communications:
Support the Head of Fundraising & Marketing with internal communications
Work with the Head of Fundraising & Marketing to plan and deliver a well-produced content calendar to support the hospices strategic aims
Administration:
Support the collation and production of regular and ad hoc reports for the Executive Leadership Team
Raising purchase orders for all Marketing and Communications activities
General:
To provide advice on relevant policies and procedures to employees and managers, where appropriate
To provide general administrative support to the Head of Fundraising & Marketing
Any other duty commensurate with the post, as directed by the Head of Fundraising & Marketing
Learning and Development
To be responsible for the self - development of skills and competencies through participation in learning and development activities, and to maintain up to date technical and professional knowledge relevant to the post including but not limited to, the mandatory training requirements of the hospice.
Safeguarding
Barnsley Hospice has a safeguarding policy for both adults and children and is committed to the safeguarding of adults, children and young people including those who are staff or volunteers. All employees/ volunteers have a responsibility to meet the statutory requirements to safeguard and promote the welfare of both adults and children/ young people to ensure that they come to no harm and to raise any concerns regarding safeguarding. All employees/ volunteers will be fully supported in raising any safeguarding concerns. All employees must be aware of hospice policies in relation to safeguarding and must adhere to them at all times.
Infection Prevention and Control
Infection Prevention and Control is the responsibility of all Barnsley Hospice staff.
All staff have a responsibility to protect patients, visitors, volunteers and employees against the risk of acquiring health care associated infections by consistently observing Barnsley Hospice Infection Prevention and Control Policies and procedures and best practice guidance in order to maintain high standards of Infection Prevention and Control.
Equality and Diversity
It is the responsibility of every member of staff and volunteer to understand the equality and diversity commitments and statutory obligations under the Equality Act 2010 and to act in ways that support equality and diversity and recognise the importance of peoples rights in accordance with legislation, policies, procedures and good practice. All employees and volunteers must value and treat everyone with dignity and respect, giving consideration without prejudice, respecting diversity and recognising peoples expressed beliefs, preferences and choices. As such staff must recognise and report any behaviour that undermines equality under hospice policy.
Finance
Promote efficiency, demonstrate cost-effectiveness and embed a culture of value-for-money and return on investment.
Health and safety (including fire safety)
Employees and volunteers must act in accordance with the Health & Safety at Work Act 1974, and subsequent legislation, under which they must take reasonable care to avoid injury to themselves and to others who may be affected by their work activities. They are required to co-operate with the hospice in meeting statutory requirements. They must not intentionally or recklessly interfere with, or misuse anything that is provided in the interest of the health, safety and welfare of staff, patients and the general public.
To undertake any other duties, commensurate with the role as required by the Hospice.
To act as an ambassador of the Hospice, maintaining honesty, integrity and trustworthiness at all times.
The post holder will be expected to maintain strict confidentiality at all times.
The post holder will ensure that they are aware of and apply health and safety and fire precautions.
The post holder will ensure that clinical risk management and safeguarding procedures and relevant good practice guidelines are followed at all times.
The post holder is to ensure data protection is maintained at all times.
The post holder will be flexible in terms of working hours in order to meet service needs.
The post holder will support the Hospice as required, across the range of duties as appropriate within the grading of this post. In the context of rapid and ongoing change within the Hospice, the above responsibilities represent the current priorities and requirements for the post. These priorities will develop and evolve over time. Any significant changes will be the subject of full communication and consultation with the post holder.
Person Specification
Qualifications:
Essential
- Level 2 Maths and English
- Evidence of continuing professional development
Desirable
- Level 3 or equivalent in English Language
- Level 3 or above in Marketing or related discipline
Skills, abilities, and personal attributes:
Essential
- High standard of written communication skills with keen attention to spelling, grammar and use of plain English
- Excellent verbal communication and active listening skills
- Able to work at pace and maintain attention to the detail
- Strong organisational and forward planning skills
- Flexible and adaptable to respond to the changing needs of the service
- Skilled at building relationships with internal and external stakeholders
- Ability to take the initiative in problem solving
- Ability to analyse and interpret data and create useful/relevant reports
- Professional, friendly and approachable
- Compassionate and authentic
- Honest and trustworthy
- Well-organised with a structured approach to work
- Proactive approach with the ability to take the initiative
- Reliable and able to follow instructions
Experience:
Essential
- Managing professional social media accounts across range of platforms
- Writing SEO content
- Engaging with stakeholders both within and external to an organisation
- Excellent working knowledge of Microsoft Office programmes
- Customer service experience.
Desirable
- Previous experience of working within a similar role for at least 12 months
- Experience of working within the charity or health care sector
- Providing administrative support and producing quality reports
- Experience with Wordpress
- Experience of using graphics creation software, such as Adobe Illustrator or Canva
The closing date for applications is Sunday 10th November 2024.
Job Type: Full-time
Pay: £25,958.40 per year
Benefits:
- Employee discount
- Free parking
- On-site parking
- Sick pay
- Store discount
Schedule:
Work Location: In person
