With Intelligence are looking for a Marketing Executive to coordinate on developing and executing marketing campaigns for a range of With Intelligence's portfolio of asset management and gaming events, ensuring that attendee and award entry targets are consistently exceeded.
The Marketing Executive will work closely with other stakeholders to ensure the successful delivery of each event, contribute new ideas and foster collaboration between departments. They will also work closely with the commercial team and provide marketing support to ensure that sales targets are met.
Responsibilities
- Creating and executing marketing campaigns for allocated events
- Managing the marketing planning process for each event, ensuring collaboration and communication to ensure a successful on-time launch
- Developing a multi-channel marketing plan for each event, detailing all activity, audience data and registration/entry tracking numbers
- Updating key stakeholders as and when required and presenting marketing updates in meetings
- Running ad-hoc analysis on registration profiles, activity and campaign performance
- Identifying opportunities to improve marketing processes and activities, such as email automation and dynamic content
- Selecting and segmenting data to ensure tailored messaging for each audience persona
- Conducting examination of gaps in data and working with internal teams and systems to research new contacts
- Writing compelling marketing copy to drive engagement and registrations
- Working in partnership with the Delegate Engagement Team on event positioning, data and assets
- Briefing and managing design assets, ensuring that marketing collateral meets brand guidelines
- Carrying out post event research and review and circulating final numbers and marketing reports
Requirements
- Minimum 1 years' experience within a B2B events environment
- Knowledge and experience of the full marketing mix
- Self-motivated and able to work solo
- Experience of using databases, selecting data and customer segmentation
- Excellent attention to detail
- Strong creative writing skills
- Strong Excel skills
- Able to work under pressure and deliver to tight deadlines
Benefits
- 24 days annual leave rising to 29 days
- Enhanced parental leave
- Medicash (health cash plans)
- Wellness days
- Flexible Fridays (opportunity to finish early)
- Birthday day off
- Employee assistance program
- Travel loan scheme
- Charity days
- Breakfast provided
- Social events throughout the year
- Hybrid working
Our Company:
With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.
As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.
We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.
