Job Purpose and Mission
The role is part of the UK Loyalty and Digital team working with members of the UK Marketing team and closely with the EMEA Regional Digital Customer experience team, this role contributes to the success of Starbucks digital programs in the UK market. The role will hold responsibility for the execution of new digital initiatives, management of digital aggregators, Starbucks rewards strategic projects and growth of the loyalty program in the UK
The focus of the role will be about growing Starbucks Delivers and Starbucks Rewards the UK market, so success will be measured through the contribution of the local market objectives and KPIs and meeting the budget for the market.
Summary of Key Responsibilities:
- Awareness and Acquisition: Leads the execution of marketing and promotional activity for 3 delivery aggregators, to drive customer growth and acquisition for Starbucks Delivers across the UK.
- Liaising with respective technical teams (including those supporting In-store, Out-of-Store, Partner education, website, email, social etc),
- Works closely with the UK marketing manager on end to end integration of Starbucks Rewards into the seasonal campaigns
- Partnership Management: Responsible for day to day relationship management of all 3 aggregators marketing teams as well as x functional teams to
- support Starbucks Rewards
- Delivery campaign activity Responsible for delivery executions for the UK, working closely with the UK Marketing team and agencies
- Supplier Definition and Development: Leads the briefing of local suppliers and agencies with any new development definitions and co-ordinates the execution of new capability through project management
- UK website: Responsible for the UK website and leads updates for the UK
- Brand Communication: Support the company-wide effort in the communication of the Starbucks brand and our values, embedding who we are in all supplier and account management
- Project Management: Manage any ad-hoc project delivery within individual or team responsible areas
- Business leadership: Deliver and communicate Digital & Delivery best practice with agencies, achieving KPIs and supporting the learning with quantitative and qualitative reporting
- Financial Management and reporting:
Owns the business casing and program performance tracking for Starbucks Rewards and Starbucks Delivers. Including presenting to the Leadership team, working closely with the Analytics Manager and Finance business partner
Knowledge, Skills and Experience:
- Extensive experience in the marketing of consumer products or loyalty programmes in European markets, with experience managing teams or sole campaign responsibility
- Experience in the selection, management and building of productive and successful relationships with third parties, suppliers and/or distribution channels
- Significant experience and ability to demonstrate detailed knowledge of loyalty or CRM programmes and the essential elements of their contribution to Customer Engagement
- Significant experience and ability to demonstrate planning, co-ordination and execution of campaigns and always-on initiatives, with excellent use of data for reporting and insight
- Can demonstrate the ability to form productive and personal relationships with colleagues, senior management and external partners. Across cultures and despite long-distance communication
- Significant experience in analytics and business reporting
- CMS tool experience
- Creative thinker with ability to demonstrate flexibility and adaptability
- Able to navigate through ambiguity, with guidance, in a large, complex organisation
