Do you thrive on solving problems to drive results? Do you have a scientific approach to marketing? Do you want your work to drive real impact on company results AND peoples lives? This could be the position for you! It comes with a deep feeling of pride when you witness your hard work become reality, and the incredible impact it has on people’s lives.
Digital Growth Marketing Manager
Join us as a Digital Growth Marketer and use your creative and scientific abilities to drive the growth of a human centric brand that's dedicated to bringing inspiration and joy to our community.
You will own the growth strategy and digital marketing for our 2 leading festival/experience brands.
We are committed to your growth too. Our supportive team champions continuous learning and we will invest in your skills so you can experiment, refine, and master your craft.
About Wildkind
Wildkind is primarily an events business with two market leading outdoor events; Camp Wildfire and Camp Kindling. Founded in 2015 and growing rapidly, we aim to take our unique events worldwide to inspire, challenge and entertain over 1 million customers.
Our mission
To spark curiosity, encourage endeavour and create joy.
Our culture
We are ambitious and hard working. We have a supportive, growth focussed working culture and will invest in education and experimentation to push the boundaries of your abilities. We champion diverse skill sets, perspectives and discussion; everyone is encouraged to be themselves and input into the organisation and work at all levels. We care deeply about our work having a positive impact on our customers, colleagues, communities and the environment. We promote creativity and adventure in everything we do. You can read more about our
Key Information
Salary: £47,000 to £55,000 per year depending on experience
Social: Monthly adventures/parties with your team
Health: £500 per year for your physical/mental health
Education: £1000 per year for your learning and development
Tools: Premium hardware and software for you to do your best work
Annual Leave: 30 days (including public holidays)
Location: Hybrid (Min 2 days per week in London Office)
Hours: 35hrs per week (Normally 10:00-18:00 but some flexibility possible)
Start Date: Jan/Feb 2025
Application Deadline: Midnight on 20th Nov 2024
Your mission
Own the growth marketing strategy and digital marketing. Utilising a mix of creativity and scientific rigour to test ideas and scale successes.
Your objectives
- Increase ROAS across paid media channels (Meta, Tiktok, Google)
- Improve website conversion rates across key conversion types (visit>registration, registration>purchase)
- Reduce reliance on paid media channels by improving organic discovery, referral and retention channels
Your responsibilities
As a company we focus on objectives and results, with individuals driving the decisions on the best ways to achieve them. We have included this list of responsibilities to give you an idea of the starting point for this position; the exact responsibilities will develop under your leadership.
- Ownership over revenue growth for our existing events and helping launch new experiences and products into our community.
- Line management of Social Media Content & Community Marketer
- Create paid advertising strategy and run all paid digital advertising campaigns across Meta, Google, Tiktok and any emerging platforms such as Pinterest, Snapchat etc.
- Continually audit and improve our marketing and analytics tracking to ensure consistent and reliable data, debugging and solving any issues with the support of our developers where required.
- Create and manage a website conversion rate optimisation (CRO) strategy, implementing an ongoing testing regime to understand and improve key macro and micro conversions and ultimately improve the effectiveness of our marketing funnels.
- Management of website content.
- Work with our analytics platforms inc. Google Analytics, GTM, Mixpanel, as well as session recording and variant testing tools to attribute revenue to marketing efforts, provide insights to the business on customer behaviour, and uncover opportunities for growth and efficiency.
- Create and operate a systematic approach to experimenting with marketing ideas and rapidly scaling successful ones.
- Collaborate with content marketer with technical SEO guidance (eg information schemas) and in analysing keyword opportunities.
- Collaborate with content marketer on content strategy and analysis to improve content provided for advertising purposes.
- Making minor edits to creative and copy provided for advertising purposes.
- Collaborate with product and operations team members to embed marketing into our digital experiences, events and physical products to improve customer retention and referrals.
Your experience & abilities
- Depth of Knowledge: 5+ years experience in digital / growth marketing and 2+ years line managing a colleague.
- Media Buying: Extensive experience in scaling and optimising Meta ad accounts with spends above £50k per month. Additional experience with TikTok, Google, Snapchat is a bonus.
- Technical: Ability to work with websites, tag managers, ad platforms and to setup and test data flows and rectify any issues. Can interface effectively with developers to solve complicated issues. Knowledge of privacy limitations on tracking and basic technical SEO requirements.
- Analytics & Data Science: Evidence of working with analytics software to attribute revenue to marketing efforts, understand user behaviour and use insights to drive action on improving conversion rates and marketing efficiency. Must have experience in Google Analytics, GTM and CRM/CDPs. Ideally has experience in some of the following: SQL, Tableau, Mixpanel.
- Scientific Marketing: Experience using scientific approaches to marketing; managing hypotheses and experiments that when systematically executed can uncover opportunities.
- Customer Understanding & Psychology: ability to understand and empathise with our customers and target audiences, and utilise psychological principles to get people to take actions like registering or purchasing.
- Organisation Of Complexity: effective in organisation of complex combinations of options for paid marketing (e.g. combinations of copy, creative, platforms, placements, audiences, landing pages).
- Copy Editing: Ability to edit copy to make it conversion focussed.
- Email/SMS: Experience creating and optimising automated and campaign based email and SMS to drive action and conversions.
Application Process
Your cover letter should do the following:
- Tell us about your personal values and how they inform your approach to work
- Describe workplace cultures that you know bring out the best in you
- Highlight previous experience from your CV/Portfolio that is most relevant to the role
- Emphasise any specialist skills, qualifications or training you have that are relevant to the role
- Tell us which of the four Patrols you would join if you were attending one of our events
We are looking for team members who are interested in a long term career with Wildkind, and want to learn and grow with us. If you think you could achieve the goals set out in this role and would enjoy the work we do, we encourage you to apply regardless of your background. We have an extensive interview process which includes completing tasks and getting to know your potential colleagues, that will allow you to experience our culture first hand. We will request positive references from your past employers to support anything you tell us about your experience.
Application Form
We only accept applications via the form on our website, please do not send applications by post or email as they will not be considered.
Job Type: Full-time
Pay: £47,000.00-£55,000.00 per year
Additional pay:
Benefits:
- Company events
- Cycle to work scheme
- Employee discount
- Employee stock ownership plan
- Employee stock purchase plan
- Private medical insurance
- Profit sharing
- Work from home
Schedule:
Work Location: Hybrid remote in London, SE5 9DW
