Job Description
The Marketing Operations Manager will play a critical role in optimizing our marketing technology stack, managing lead generation processes, and ensuring data-driven decision-making across the marketing team. You will be responsible for streamlining marketing operations, improving efficiency through automation, and providing insights that help drive customer acquisition and retention. This role requires a detail-oriented, data-driven professional with experience in managing marketing operations in a fast-paced SaaS environment.
Responsibilities
Process Optimisation & Automation:
- Design, implement, and manage lead generation campaigns, workflows and automation programs to support pipeline growth, lead nurturing, and customer acquisition efforts
- Ensure accurate and timely flow of leads through the funnel, regularly assessing and improving lead qualification and distribution processes
- Identify and implement process improvements that enhance the efficiency of marketing operations and campaign execution
- Automate repetitive tasks, such as lead routing, reporting, and follow-ups, to ensure scalability and improved time management
Data & Reporting:
- Create and maintain marketing dashboards and reports to provide visibility into campaign performance, lead flow, and key metrics (e.g., MQL, SQL, pipeline growth, revenue impact)
- Ensure data cleanliness and integrity in Salesforce and Pardot, and develop strategies for data enrichment and segmentation
- Analyze campaign performance to derive insights and recommendations for optimizing marketing efforts, improving ROI, and driving growth
Marketing Technology Management:
- Own the marketing tech stack and ensure seamless integration across key systems (Salesforce, Pardot, Cognism, Zapier, Qualified, Reachdesk, ChurnZero, etc.)
- Maintain and optimize the use of marketing automation tools for campaign management, lead nurturing, and email marketing
- Collaborate with IT and Business Operations and other key stakeholders to ensure that the CRM and marketing tools are properly configured for lead management, data flow, and reporting
Requirements
Required Skills & Experience
- 3+ of experience in a marketing operations role, preferably within a SaaS or tech environment
- Hands-on experience with Salesforce and Pardot
- Strong understanding of lead management, lead scoring, and marketing funnels in a B2B SaaS environment
- Data-driven mindset with strong analytical skills and the ability to extract insights from large datasets
- Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
- Self-starter mentality and a person who thrives on collaboration within multi-functional teams
- Excellent written, verbal and interpersonal communication
Benefits
What we offer you -
alongside a competitive salary, we offer a great range of benefits
- 25 days holiday to 30 days (excluding public holidays)
- Private health insurance - after probation
- PerkBox giving a range of personalised benefits
- Enhanced parental pay
- Pension
- Cycle to work
Should you require any additional support with your application or need us to make any adjustments for you, please contact our People team HR@natterbox.com
