About the role:
We are currently recruiting for a Senior Marketing Manager to join the Climate Action events team to contribute to the companies exciting growth and success by planning and executing marketing activities
We are looking for a commercially astute and tenacious Senior Marketing Manager who can demonstrate a proven track record in marketing B2B conferences and events ideally with direct experience in marketing automation and digital. You will have a confident approach to working in a fast paced environment and passion for marketing. A deep understanding of climate change policy and sustainability is advantageous.
We are seeking an individual who has a minimum of 10 years professional experience, with significant experience in a
senior B2B event marketing role within a commercial of exhibition company. This experience should include managing a team of marketers and developing, managing, and implementing marketing strategies and campaigns.
Minimum of
10 years of professional experience, with at least 5 years specifically in a senior
B2B event marketing role within a commercial conference or exhibition company.
- Comprehensive (360) event marketing capabilities
- Digital Campaign Management: Setting up and managing digital paid campaigns
- Email Marketing: Execute email marketing strategies, including copywriting
- Lead and Demand Generation: Driving lead and demand generation initiatives
- Marketing Automation: Implement and manage marketing automations and workflows
- Social Media Strategy: Develop and manage social media strategies
- Database Management: Managing and maintaining marketing databases
- Performance Reporting: Produce analytical and detailed reports on marketing performance
- Marketing content creation and management including Copy writing and creative briefs
- Devise PR strategy whether internal or external and oversee the execution
- Support and develop junior members of the marketing team through training and KPIs
Requirements
The successful applicant will have the following qualities:
- A passion for sustainability and environmental issues
- An agile approach to working where you are able review results and adjust plans as you go to optimise results
- Excellent project and time management, organisation and stakeholder management skills with the ability to work on your own initiative
- Analytical skills with a strong attention to detail
- Superb work ethic with a passion and enthusiasm for conceptualising, delivering and growing marketing strategies
- Strong digital marketing skills plus an understanding of commercial content marketing.
- Highly creative approach to maximise small marketing budgets for maximum results
- Knowledge and desire to demonstrate commercial results from marketing automation
- Confident communication and influencing skills; especially on the telephone, to secure agreements with key partners globally
- A strong understanding of social media channels (particularly Twitter and LinkedIn) and strategies and ability to leverage them effectively and commercially
- Working knowledge and practical application of marketing awareness and other digital tools such as Tweet deck, Google Analytics, Adwords
Benefits
What we offer:
- Hybrid working arrangement between our WeWork offices in Victoria and remote with three days working in our office weekly
- Generous and achievable bonus scheme
- WeWork wellbeing benefits such as yoga sessions and meditation
- Barista, community bar, table tennis, showers, and ability to bring your pet to work
- Opportunity to attend COP in Baku, Azerbaijan and work with globally recognised sustainability and climate leaders
- Join a rapidly growing, mission-led company, making a positive impact on our planet
