We are looking for a demand generation leader to come and lead our global marketing efforts across our entire suite of products, sitting closely with our leadership team in London in close collaboration with our regional Go-To-Market teams. In this role, you will be responsible for pipeline generation from new and existing customers, setting a global and local strategy across digital channels, events, and partnerships. The right candidate will have a strong track record of international success in B2B SaaS, building and leading a high-performing team, influencing Go-To-Market teams and leadership, and setting and executing an innovative and data-driven marketing strategy.
Key Responsibilities
- Develop & Execute Strategy: Design and implement a comprehensive demand generation strategy that aligns with revenue objectives
- Campaign Ownership: Oversee multi-channel demand generation campaigns, including email marketing, paid advertising, content marketing, and account-based marketing (ABM) to drive top-of-funnel activity
- Lead Nurturing & Conversion: Develop lead nurturing programs using marketing automation, personalized content, and retargeting strategies to move prospects through the funnel and convert them into sales opportunities
- Team Leadership: Build, manage, and mentor a high-performing demand generation team in each region while collaborating with sales, branding, and product marketing teams to ensure alignment and execution
- Performance Tracking & Reporting: Utilize analytics platforms (Google Analytics, HubSpot, Salesforce, etc.) to track and analyze campaign performance
- Sales Alignment: Work closely with the sales team to ensure quality lead handoff, provide feedback loops, and maintain ongoing communication to adjust strategies as needed
- Customer Acquisition & Retention: Focus on new customer acquisition, upsells, cross-sells, and customer retention through strategic campaigns to increase customer lifetime value
- Budget Management: Manage the demand generation budget, optimizing for efficiency and ensuring cost-effective campaigns while delivering a high-quality pipeline
Requirements
Who are we looking for?
- Experience: 7+ years of experience in demand generation, growth marketing, or digital marketing in a B2B SaaS company with sales motions, ideally with experience in the EdTech industry
- Mission: Interest in EdTech and desire to make life better for students and schools
- Leadership: Proven track record in building and leading a demand generation team
- Strategic Thinker: Ability to craft and execute long-term strategies while managing short-term initiatives
- Technical Skills: Proficient in marketing automation platforms (HubSpot), CRM systems (Salesforce), and analytics tools (Google Analytics)
- Data-driven: Strong analytical skills with the ability to interpret data and translate it into actionable insights
- Cross-functional Collaboration: Experience working closely with sales, product marketing, and branding teams to drive unified campaigns
- Creative & Resourceful: Ability to think outside the box and innovate while maintaining a results-driven mindset
- Communication: Strong written and oral English communication skills with careful attention to detail
- Education: Bachelor's degree in Marketing, Business, or a related field
DISCRIMINATION DECLARATION
All qualified applicants will be considered for employment without regard to age, race, creed, colour, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, or sex.
Please note: Only shortlisted candidates will be contacted due to a high volume of applicants.
Benefits
- Base salary is based on experience, and performance bonuses are based on KPIs
- Monthly Health & Wellness Allowance
- Office lunch & team socials
- Professional Development opportunities
- Unlimited book budget
- Additional benefits such as pension and 25 days holiday also apply
About Faria Education Group
At Faria Education Group, we are dedicated to reaching every learner and inspiring every educator. As the trusted partner of over 10,000 schools and 4 million students in 155 countries, we are leaders in international education systems and services.
We offer an integrated suite that supports all aspects of curriculum management, teaching and learning, admissions, and school-to-home communications. With an unwavering commitment to innovation, our technology is designed with rigorous data protection and security standards, ensuring first-class training and support for modern international schools.
Through our innovative online courses and revision programs, we provide comprehensive educational experiences. Our offerings include the IB Diploma and Cambridge online courses, bringing high-quality education to schools and homes worldwide.
Join us in our commitment to transforming education and empowering communities globally. Explore our services, including ManageBac, OpenApply, Atlas, SchoolsBuddy, Pamoja, Wolsey Hall, and Oxford Study Courses.
https://www.faria.org/careers
