What We Are About
Our Mission
We envision a world where everyone can effortlessly access reliable and precise property data. At our core, we're on a mission to make property research easy with our comprehensive, user-friendly solutions tailored for agents, industry experts, buyers, and property owners.
Addland believes that everyone should have access to the data needed to make more confident and informed property decisions. Launched in 2021, we have developed and refined software solutions that offer the very latest in market, property, and risk data through our interactive platform, ready-to-go reports, and API services. We have welcomed over 19,000 members to our community to date, and are on a fast-paced mission to dominate the UK proptech and geospatial data space.
We’re committed to delivering a sustainable business and are on the journey to BCorp certification. We offer what you’d expect from a progressive business, from flexible and remote working to private healthcare and cycle-to-work/tech schemes.
The Role
We’re seeking a hands-on Marketing Automation Specialist with experience in planning, building and executing key communications on product feature updates, promotional campaigns and company news via social & email.
You will implement and manage our multi-channel marketing activities. This hands-on role requires a strategic thinker with strong technical skills and a deep understanding of marketing automation tools and data analytics. You will collaborate with the management team to develop and execute marketing strategies that drive success and positive business outcomes.
Key Responsibilities
- Develop and set the marketing automation strategy.
- Plan, build, and execute marketing activities across social media and email.
- Segment data and create customised email programmes for targeted audience segments.
- Utilise tools like Salesforce, Active Campaign, and Mixpanel to drive marketing initiatives and extrapolate key insights.
- Leverage CRM and data analytics to gain insights and optimise marketing strategies.
- Design and implement A/B tests to improve campaign performance.
- Monitor and report on key metrics to evaluate campaign success.
- Demonstrate a willingness to learn new skills and adapt as needed.
- Collaborate with the management team and other departments to ensure alignment and achieve goals.
Qualifications/Experience
- Proven experience in marketing automation, preferably in a similar role with clearly demonstrated outcomes/successes.
- Strong knowledge of Salesforce, Active Campaign, and Mixpanel.
- Expertise in segmenting data and developing tailored email programmes.
- Solid understanding of CRM systems and data analytics.
- Excellent planning, organisational, and execution skills.
- Ability to report on key metrics and derive actionable insights.
- Experience with A/B testing methodologies.
- Team player with strong communication and collaboration skills.
- Proactive, hands-on approach with a willingness to learn and adapt.
- A creative mindset with an interest in creating content would be a bonus
About Us
Our approach
Four values drive our business. Empowered. Visionary. Adaptable. Empathetic.
We’re committed to delivering a sustainable business and are on the journey to BCorp certification. And, we offer what you’d expect from a progressive business, from flexible and remote working to private healthcare and cycle-to-work / tech schemes.
Our Values
Four values drive our business. Every team player needs to live by and be able to demonstrate these values in practice.
❖ Empowered is about everyone feeling confident to act; how we share information to empower others, how we’re not afraid to say when we don't understand
❖ Visionary is so we do things differently; always looking to challenge the status quo, a curious nature and dedicated to making things amazing for customers
❖ Adaptable is seeing change as a positive; being able to bounce back from mistakes or setbacks, being willing to change our points of view and being flexible to last-minute changes
❖ Empathetic is so we listen and understand; put ourselves in each other's shoes, seek to learn from one another and have a total obsession with customer feedback
Diversity Statement
Be yourself.
Ours is an inclusive culture where we value everyone being their true self. We actively strive to recruit empathetic individuals who respect others, and we are committed to empowering everyone who is part of #TeamAddland to reach their goals. To succeed in our purpose of ‘Property Research Made Easy’, we believe in building a diverse business to get us there faster. We welcome all applicants, regardless of age, race, gender identity, sexual orientation, ethnicity, or physical or mental ability.
