EGR Global is the world's leading B2B publisher and membership networking group for the online gaming and gambling industry. First established more than two decades ago, EGR continues to provide exclusive news, insight, data, and content from the most influential people in the sector to its well-established and growing readership.
Key responsibilities across the marketing team include:
- Delivering marketing qualified leads
- Building brand awareness
- Executing campaign-driven initiatives
- Developing strategic partnerships
- Supporting industry events and webinars
- Maintaining a dynamic social media presence
Our growing team operates in a collaborative and supportive environment, fostering creativity and professional growth. We work across various marketing disciplines to drive business success in the dynamic world of gaming.
This is an important role in the business that requires an aptitude for leadership, more than three years of varied marketing experience, excellent campaign management skills and a good understanding of best practice around all aspects of marketing.
You will work closely with multiple teams across the business (including getting to know the sales team), to identify opportunities with target clients and segments, and to build out nurture and engagement programmes that develop new prospects and leads as well as client marketing.
As a Marketing Manager, you will be diving into the data to understand trends and will be a great communicator, happy to speak with sales regularly to understand what is needed for them, their customers and prospective customers.
Responsibilities of the role:
- Develop and execute innovative and effective demand generation strategies to drive qualified leads and pipeline growth
- Collaborate with the content and events team on campaign themes and messaging, translating briefs into campaigns that generate leads and build awareness
- Experiment, test and iterate - examine data and report on performance, advise on data-driven resolutions and continually improve programs and processes to drive pipeline and generate good ROI
- Working with the various sales teams to communicate activities, get actionable input, evaluate and improve lead quality and develop positive relationships
- Managing the Social Media & Content Executive to coordinate campaigns and drive engagement
- Identify gaps in data and delivering on plans to add relevant new contacts and clean/maintain existing data within campaign segments
- Use our email marketing platforms and automations (Pardot) to deliver effective direct marketing email campaigns
- Undertake the creation of email campaigns, including the build of dynamic templates, selection and segmentation of targeted audiences and copywriting
- Execute strategies that drive brand awareness, engagement and conversions across new and existing subscribers through the management of campaigns
- Monitor and regularly report on the effectiveness of all campaign activity within roles as well as demonstrate ROI and strategic changes based on data analysis
- Work closely with the relevant stakeholders to ensure consistent brand messages across all contact points; share all learnings and insights that drive performances
- Use market intelligence and customer insight and evaluation to increase understanding of our audiences and effectiveness of marketing campaigns
Requirements
- Exceptional campaign planning, management and execution skills
- Excellent stakeholder management skills and a good understanding of best practice
- Experience in first-line management (as either a supervisor or team supervisor)
- Flexible approach, good at prioritising, reporting KPIs and learning from them
- Previous experience within a B2B demand generation environment is preferable
- Good hands-on technical skills, especially with email automation and digital marketing
- Highly systematic and data driven
- Desire to truly understand the customer, the products and new opportunities
- CRM and marketing automation knowledge and experience (previous experience with Salesforce and Pardot would be an advantage)
- B2B subscriptions marketing experience in a role with a focus on demand generation
- Strong understanding of reporting on campaign effectiveness and customer engagement - experience of using Google Analytics would be an advantage
- Excellent verbal and written communication skills
- A self-starter, able to work solo and spearhead multiple projects at once
Benefits
- 24 days annual leave rising to 29 days
- Enhanced parental leave
- Medicash (Health Cash Plans)
- Wellness Days
- Flexible Fridays (Opportunity to finish early)
- Birthday day off
- Employee assistance programme
- Travel loan scheme
- Charity days
- Breakfast provided
- Social events throughout the year
- Hybrid Working
Our Company:
With Intelligence is based at One London Wall, London EC2Y 5EA. We offer amazing benefits, free breakfast daily and drinks provided all day, every day. We actively encourage social networks that oversee activities from sports, book reading to rock climbing, that you are free to join.
As part of our company, you will enjoy the benefits of an open plan office and working with a social and energetic team. With Intelligence provides exclusive editorial, research, data and events for senior executives within the asset management industry. These include hedge funds, private credit, private equity, real estate and traditional asset management, and our editorial brands are seen as market leaders in providing asset manager sales and IR execs with the actionable information they require to help them raise and retain assets. To maintain and grow our position in the market we need to continue to hire highly motivated, thoughtful and to ensure our subscribers are getting the exclusive intelligence they need first, and most comprehensively, through our range of services. If you are interested so far in what you have read, please apply, we look forward to hearing from you.
We are an Equal Opportunity Employer. Our policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, colour, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable law.
